Targeting the Middle Class

With John Littleford, Consultant, Littleford & Associates In 2001, a prosperous lower school (K-8) campus of 223 students emerged as a leading choice for families in California. By 2008, enrollment h

Lisa Pelrine, Director of Admission, Chapel Hill-Chauncy Hall School, MA Jennifer McGurn, Director of Admissions, Pace Academy, GA For the last decade, we have been faced with enrollment declines and

Zoe Edelen Hare, Assistant Director of Admission, Catlin Gabel School (OR) Sara Nordhoff, Director of Enrollment Management, Catlin Gabel School (OR) Mary Braun, Senior Associate Director of Admission

Jason Giffen, Director of Admissions, North Shore Country Day School (IL) Erik Cooper, Upper School Dean of Students, North Shore Country Day School (IL) The transition period between admission and t

Craig Tredenick, Dir. of Enrollment Management, All Saints' Episcopal School, TX We should never take any family’s commitment to our schools for granted, especially given the current economic landsca

Don McMillan, President, McMillan, Howland & Spence, MA Tom Sheppard, Dean of Admission and Financial Aid, Lawrenceville, CT Brendon Welker, Dean for Enrollment and External Affairs, Avon Old Farms, C

With Mary Worthington and Ayesha Flaherty With access to more information and increased school choice, parents need to be reassured their child is in the right school. This presentation shares the sy

Kristin Poe, Director of Admission, and Kealey Malott, Assistant Director of Admission, River Oaks Baptist School, TX Parent ambassadors can be an effective component of your marketing strategy if yo

Aimee Gruber, Senior Director of Outreach, The Enrollment Management Association You see them when they come on tour. You send personalized emails. You track their visits to your website and invite

Rebecca Brooks, Associate Director of Admissions, Director of Financial Aid, and Amy Graham, Director of Enrollment Management, Pomfret School, CT Admission offices in the fall are nothing but hectic

Deana Jaeschke Clapp, Admission Coordinator and former Director of Summer at Blake, The Blake School, MN Explore strategies to refocus your school’s summer camps and courses to be brand energizers th

Tim McDonough, Director of Client Success, Finalsite, CT How can you maintain control of the path a prospective student? What do you want them to see when they land on your website from search? Is th

John Hutchins, Director of Admissions and Financial Aid, Phillips Exeter Academy, NH, and Jackson Marvel, Director of Financial Aid, Hotchkiss School, CT Have you, or your financial aid director, eve