Targeting the Middle Class

August 6, 2019
Melanie Connors, Vice President of Admission, Pine Crest School (FL) Steven Casey, Director of Financial Aid and Analytics, Pine Crest School (FL) Socioeconomic diversity is key to healthy admission and enrollment, but the middle class is shrinking nationally. Schools must have a strategic plan to market to (and budget for) middle class families. Learn how to best identify, target, and package middle class families through a collaborative partnership between financial aid and admission that will ultimately build and sustain a healthy enrollment and financial future. Get examples of effective specific strategies and a sample strategic plan.
Previous Presentation
Complex Financial Aid Issues: How to Handle Them?
Complex Financial Aid Issues: How to Handle Them?

John Hutchins, Director of Admissions and Financial Aid, Phillips Exeter Academy, NH, and Jackson Marvel, D...

Next Podcast
Retention with Intention [Podcast Ep.21]
Retention with Intention [Podcast Ep.21]

One of the first things Head of School Rik Dugan implemented when he arrived at Princeton Academy of the Sa...