Blog

Thought-leadership articles and trend reports brought to you by the Enrollment Management Association

  • SSAT at Home Update (11/19/2020)

    SSAT at Home Update (11/19/2020)

    EMA announces cancellations, new dates, and additional options for taking the SSAT.

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  • Zoom Webinar: Creating a Shared Video Assessment for Kindergarten Admission

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  • The Power of Gratitude

    The Power of Gratitude

    The more intentional we are in finding gratitude, the easier it will flow from us and the more benefits we will reap, including a more positive outlook, a stronger ability to adapt, better relationshi

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  • Just Announced!
    Sign up for an #EMAAC20
    Post-Conference Course.

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  • SSAT at Home Update (11/05/2020)

    SSAT at Home Update (11/05/2020)

    SSAT at Home Update from Heather Hoerle

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  • Access your members-only content in our new community!

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  • COVID-19 Resources for Schools

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  • Now Trending: Three Enrollment Takeaways from the Latest NAIS Trendbook

    Now Trending: Three Enrollment Takeaways from the Latest NAIS Trendbook

    What do patterns from the past and present say about your school’s enrollment picture in the future? Findings from the 2020–2021 NAIS Trendbook shed light on what lies ahead.

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  • Meet the 2020 EMA Annual Conference Award Winners!

    Meet the 2020 EMA Annual Conference Award Winners!

    We are thrilled to recognize three members of our community with awards for excellence in enrollment management.

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  • The Character Skills Snapshot: Making the Snapshot Work for You [Online Course]

    The Character Skills Snapshot: Making the Snapshot Work for You [Online Course]

    To learn how the assessment works, explore how to integrate it into your process, and take a trial assessment yourself, sign up for The Character Skills Snapshot course.

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  • The Big Pivot: Preparing Your Community for an Unusual Back-to-School Transition

    The Big Pivot: Preparing Your Community for an Unusual Back-to-School Transition

    This has certainly been the strangest of times. The combination of changes wrought by COVID-19 and socio-political protests have disrupted life for students, families, and school communities across th

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  • A Message from EMA

    A Message from EMA

    A message from EMA regarding recent events.

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  • Understand Your Families Better with Parent Personas

    Understand Your Families Better with Parent Personas

    COVID-19 has forced us all, schools and families alike, to examine our priorities and to reexamine the ways in which we work to achieve our most important goals.

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  • Tips to Help Drive Participant Engagement in Your Next Virtual Meeting

    Tips to Help Drive Participant Engagement in Your Next Virtual Meeting

    Running an online meeting? Check out our best practices to encourage participant engagement.

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  • Financial Aid Training Series: On-Demand Lessons from the Experts

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  • Building Your Strategy For Enrollment Melt During COVID-19

    Building Your Strategy For Enrollment Melt During COVID-19

    Melt, from an enrollment management perspective, is the number of students, sometimes 5–10% of your newly enrolled, who pay a deposit in the spring, but exit the process and

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  • Refresh Your School Storytelling During COVID-19

    Refresh Your School Storytelling During COVID-19

    If you’re feeling scattered and unfocused as you try to conduct business as usual and simultaneously adjust to working from home, you’re not alone.

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  • How to Create and Enhance a Virtual Campus Visit Now and in the Future

    How to Create and Enhance a Virtual Campus Visit Now and in the Future

    One of the most powerful tools in the Admissions’ toolkit is the in-person campus tour. These visits give school representatives a chance to show the personality of their campus and to highlight what

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  • Envisioning the Schools of the Future

    Envisioning the Schools of the Future

    Every school leader in our industry should be prioritizing visioning work today. It is not just about the day-to-day anymore—it is about the future.

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  • A Critical Marketing Tactic for Virtual Admissions

    A Critical Marketing Tactic for Virtual Admissions

    You know when you see an ad on Facebook that just … speaks to you? Even if it’s for a product or service that you’ve never heard of, and never thought about?

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  • Vericant Poll Results: Impact of COVID-19 on Study Abroad

    Vericant Poll Results: Impact of COVID-19 on Study Abroad

    Sharing results from a poll of counselors and consultants working with #Chinesestudents applying to university or high school North America! #studyabroad #covid19

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  • A Message From Heather Hoerle: Announcing the SSAT At Home

    A Message From Heather Hoerle: Announcing the SSAT At Home

    We are excited to share that beginning in fall 2020, EMA will offer large-scale, at-home administration of the SSAT.

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  • What Is Our New Normal? COVID-19 as an Opportunity to Build Resilience

    What Is Our New Normal? COVID-19 as an Opportunity to Build Resilience

    It would go without saying that we are living through exceptional times, a kind of medieval experience in a time of technological wonder.

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  • Questions That Boards Should and Should Not Be Asking Right Now

    Questions That Boards Should and Should Not Be Asking Right Now

    Are you a head of school, enrollment director, or administrator hoping to help your board ask the right questions? This list is for you.

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  • Do You Have a Crisis Communications Plan?

    Do You Have a Crisis Communications Plan?

    Don’t panic — it’s time to talk crisis communications. The way you choose to communicate in a crisis reflects your school’s brand, personality, community, and so much more.

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