Blog

A Message from EMA

A message from EMA regarding recent events.

Understand Your Families Better with Parent Personas

COVID-19 has forced us all, schools and families alike, to examine our priorities and to reexamine the ways in which we work to achieve our most important goals.

Tips to Help Drive Participant Engagement in Your Next Virtual Meeting

Running an online meeting? Check out our best practices to encourage participant engagement.

Building Your Strategy For Enrollment Melt During COVID-19

Melt, from an enrollment management perspective, is the number of students, sometimes 5–10% of your newly enrolled, who pay a deposit in the spring, but exit the process and

Refresh Your School Storytelling During COVID-19

If you’re feeling scattered and unfocused as you try to conduct business as usual and simultaneously adjust to working from home, you’re not alone.

How to Create and Enhance a Virtual Campus Visit Now and in the Future

One of the most powerful tools in the Admissions’ toolkit is the in-person campus tour. These visits give school representatives a chance to show the personality of their campus and to highlight what

Envisioning the Schools of the Future

Every school leader in our industry should be prioritizing visioning work today. It is not just about the day-to-day anymore—it is about the future.

A Critical Marketing Tactic for Virtual Admissions

You know when you see an ad on Facebook that just … speaks to you? Even if it’s for a product or service that you’ve never heard of, and never thought about?

Vericant Poll Results: Impact of COVID-19 on Study Abroad

Sharing results from a poll of counselors and consultants working with #Chinesestudents applying to university or high school North America! #studyabroad #covid19

A Message From Heather Hoerle: Announcing the SSAT At Home

We are excited to share that beginning in fall 2020, EMA will offer large-scale, at-home administration of the SSAT.

What Is Our New Normal? COVID-19 as an Opportunity to Build Resilience

It would go without saying that we are living through exceptional times, a kind of medieval experience in a time of technological wonder.

Questions That Boards Should and Should Not Be Asking Right Now

Are you a head of school, enrollment director, or administrator hoping to help your board ask the right questions? This list is for you.

Do You Have a Crisis Communications Plan?

Don’t panic — it’s time to talk crisis communications. The way you choose to communicate in a crisis reflects your school’s brand, personality, community, and so much more.

Virtual Admissions: Tips for Bringing Your In-Person Process Online

Independent schools are rushing to transform their admissions process to fit the new “normal” of COVID-19 social distancing. How can you bring such a complex experience online?

Summer Camp as an Enrollment Driver

Does your school offer summer camps or programs? Chances are, the answer is yes. According to NAIS’s recent Survey on Non-Tuition Sources of Income, 84% do.

A Comprehensive Communication Plan Aids the Successful Rollout of The Character Skills Snapshot at Marist School

At Marist School (Georgia), the admission team has long been focused on finding a way to measure character in the admission process.

A New Guide to Help You Interpret Character Skills Snapshot Results

The Best Way to Prepare for the SSAT? Practice, Practice, Practice.

Test Innovators has teamed up with The Enrollment Management Association to provide official SSAT-developed content on the Test Innovators platform.

Understanding SSAT Score Reports

Our testing team has developed score report primers to help you interpret test scores so that you can better compare students and track performance from year to year.

There Are Many Paths to Leadership

As Head of School at Massachusetts' Applewild School, Amy Jolly has been taking bold steps to build up enrollment with international students. Like many heads, she honed her skill set in admissions.