Blog

Thought-leadership articles and trend reports brought to you by the Enrollment Management Association

  • A Message from EMA

    A Message from EMA

    A message from EMA regarding recent events.

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  • Understand Your Families Better with Parent Personas

    Understand Your Families Better with Parent Personas

    COVID-19 has forced us all, schools and families alike, to examine our priorities and to reexamine the ways in which we work to achieve our most important goals.

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  • Tips to Help Drive Participant Engagement in Your Next Virtual Meeting

    Tips to Help Drive Participant Engagement in Your Next Virtual Meeting

    Running an online meeting? Check out our best practices to encourage participant engagement.

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  • Access your members-only content in our new community!

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  • COVID-19 Resources for Schools

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  • Building Your Strategy For Enrollment Melt During COVID-19

    Building Your Strategy For Enrollment Melt During COVID-19

    Melt, from an enrollment management perspective, is the number of students, sometimes 5–10% of your newly enrolled, who pay a deposit in the spring, but exit the process and

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  • Refresh Your School Storytelling During COVID-19

    Refresh Your School Storytelling During COVID-19

    If you’re feeling scattered and unfocused as you try to conduct business as usual and simultaneously adjust to working from home, you’re not alone.

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  • How to Create and Enhance a Virtual Campus Visit Now and in the Future

    How to Create and Enhance a Virtual Campus Visit Now and in the Future

    One of the most powerful tools in the Admissions’ toolkit is the in-person campus tour. These visits give school representatives a chance to show the personality of their campus and to highlight what

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  • Reducing Bias in the Admission Process: Workshop with Nathan Kuncel

    July 13 – 16, 2020

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  • Envisioning the Schools of the Future

    Envisioning the Schools of the Future

    Every school leader in our industry should be prioritizing visioning work today. It is not just about the day-to-day anymore—it is about the future.

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  • Join the
    Leadership in Enrollment Management Certificate Program Through USC!

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  • A Critical Marketing Tactic for Virtual Admissions

    A Critical Marketing Tactic for Virtual Admissions

    You know when you see an ad on Facebook that just … speaks to you? Even if it’s for a product or service that you’ve never heard of, and never thought about?

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  • Vericant Poll Results: Impact of COVID-19 on Study Abroad

    Vericant Poll Results: Impact of COVID-19 on Study Abroad

    Sharing results from a poll of counselors and consultants working with #Chinesestudents applying to university or high school North America! #studyabroad #covid19

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  • A Message From Heather Hoerle: Announcing the SSAT At Home

    A Message From Heather Hoerle: Announcing the SSAT At Home

    We are excited to share that beginning in fall 2020, EMA will offer large-scale, at-home administration of the SSAT.

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  • Financial Aid Training Series: On-Demand Lessons from the Experts

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  • What Is Our New Normal? COVID-19 as an Opportunity to Build Resilience

    What Is Our New Normal? COVID-19 as an Opportunity to Build Resilience

    It would go without saying that we are living through exceptional times, a kind of medieval experience in a time of technological wonder.

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  • Questions That Boards Should and Should Not Be Asking Right Now

    Questions That Boards Should and Should Not Be Asking Right Now

    Are you a head of school, enrollment director, or administrator hoping to help your board ask the right questions? This list is for you.

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  • Do You Have a Crisis Communications Plan?

    Do You Have a Crisis Communications Plan?

    Don’t panic — it’s time to talk crisis communications. The way you choose to communicate in a crisis reflects your school’s brand, personality, community, and so much more.

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  • Virtual Admissions: Tips for Bringing Your In-Person Process Online

    Virtual Admissions: Tips for Bringing Your In-Person Process Online

    Independent schools are rushing to transform their admissions process to fit the new “normal” of COVID-19 social distancing. How can you bring such a complex experience online?

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  • Summer Camp as an Enrollment Driver

    Summer Camp as an Enrollment Driver

    Does your school offer summer camps or programs? Chances are, the answer is yes. According to NAIS’s recent Survey on Non-Tuition Sources of Income, 84% do.

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  • A Comprehensive Communication Plan Aids the Successful Rollout of The Character Skills Snapshot at Marist School

    A Comprehensive Communication Plan Aids the Successful Rollout of The Character Skills Snapshot at Marist School

    At Marist School (Georgia), the admission team has long been focused on finding a way to measure character in the admission process.

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  • A New Guide to Help You Interpret Character Skills Snapshot Results

    A New Guide to Help You Interpret Character Skills Snapshot Results

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  • The Best Way to Prepare for the SSAT? Practice, Practice, Practice.

    The Best Way to Prepare for the SSAT? Practice, Practice, Practice.

    Test Innovators has teamed up with The Enrollment Management Association to provide official SSAT-developed content on the Test Innovators platform.

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  • Understanding SSAT Score Reports

    Understanding SSAT Score Reports

    Our testing team has developed score report primers to help you interpret test scores so that you can better compare students and track performance from year to year.

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  • There Are Many Paths to Leadership

    There Are Many Paths to Leadership

    As Head of School at Massachusetts' Applewild School, Amy Jolly has been taking bold steps to build up enrollment with international students. Like many heads, she honed her skill set in admissions.

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