Articles

Marketing & Recruitment of New Families

Recruitment and selection of new students are the bread and butter of the enrollment office. This is the work that's critical to the success of your institution

Family Engagement & Retention

The Enrollment Management Spectrum defines retention of current students very simply: students who enroll at the school tend to stay at the school.

EMA Gender and Ethnicity Data Updates

EMA is committed to creating an inclusive community for our members, families, and students.

Welcome to Admissions…Now What?

How are you spending your first summer at your school or your first summer in admission?

A Head Start: 5 Tips to Prepare for Enrollment Success as a New Head of School

As new heads of school prepare to step into their roles, they face many unknowns, and EMA is here to help demystify the leadership role with regard to enrollment success.

Fifty Years in the Future: A Leadership Retreat Activity

The Fifty Years in the Future activity is a great way to kick off your leadership team retreat while also letting you participate in the fun.

Five Takeaways from a Conversation About Shadow Days

Customized, in-person opportunities to experience the day-to-day life of the school can be an important part of the family journey to enroll.

A Message from Heather Hoerle About the Texas School Shooting

You Can’t Change What You Don’t Measure: Social and Emotional Health in Children

Hiring a dedicated Director of Institutional Research is not for every school. But, every school can start taking advantage of the data they already have to better serve their students!

The Strategic Enrollment Management Spectrum

Explore the seven levers of the enrollment spectrum and consider how they work together to contribute to your enrollment success.

The State of Employee Retention and Engagement

We need to revolutionize the way we work and how we think about the workplace; otherwise, we risk losing valuable employees to The Great Resignation.

The Value of Professional Development

By tapping into professional development opportunities, you can help your organization reduce the skills gap that has been widening over the last few years.

Your Guide to Spring Admission Assessments

This season of renewal is the perfect time to reset your pace, refocus your energy, and return to strategic planning. And one of the best ways to do that is with some spring admission assessments.

A Message From Heather Hoerle Regarding the Verdict of Derek Chauvin

A Message From Heather Hoerle in the Aftermath of the Atlanta Attacks

Rainbow Linings: The Pandemic and Admissions

When COVID hit, although I may have been a sorry sight for my colleagues in Zoom meetings, we rolled up our sweatshirt sleeves and, overnight, found another way.

Once in Our Lifetime: Lessons From This Pandemic Year

COVID-19 has forced our community to reexamine practices and has illuminated the tremendous power in shared collaboration as we redesign our collective future.

A Sense of Belonging

By cultivating a sense of belonging in our schools and workplaces, we can empower students and staff to be agents of change.

The Strength of Character

A good character leads to a successful life — at home, at school, at work.

Guidance for Giving Wisely