Blog

The Strength of Character

A good character leads to a successful life — at home, at school, at work.

Guidance for Giving Wisely

How has COVID-19 Affected Applications to Independent Schools Report Highlights

Back-to-School Flash Enrollment Survey Highlights

Don’t Be Afraid of Rosie: Lessons from Lockdown

While 2020 began like any other year, it quickly changed course. It required us to pivot and adapt to a new digital world, but we learned new skills along the way.

The Gift of Giving

Giving connects us to others. It creates bonds and strengthens communities. It’s a tradition as old as time.

SSAT at Home Update (11/19/2020)

EMA announces cancellations, new dates, and additional options for taking the SSAT.

The Power of Gratitude

The more intentional we are in finding gratitude, the easier it will flow from us and the more benefits we will reap, including a more positive outlook, a stronger ability to adapt, better relationshi

SSAT at Home Update (11/05/2020)

SSAT at Home Update from Heather Hoerle

Now Trending: Three Enrollment Takeaways from the Latest NAIS Trendbook

What do patterns from the past and present say about your school’s enrollment picture in the future? Findings from the 2020–2021 NAIS Trendbook shed light on what lies ahead.

Meet the 2020 EMA Annual Conference Award Winners!

We are thrilled to recognize three members of our community with awards for excellence in enrollment management.

The Character Skills Snapshot: Making the Snapshot Work for You [Online Course]

To learn how the assessment works, explore how to integrate it into your process, and take a trial assessment yourself, sign up for The Character Skills Snapshot course.

The Big Pivot: Preparing Your Community for an Unusual Back-to-School Transition

This has certainly been the strangest of times. The combination of changes wrought by COVID-19 and socio-political protests have disrupted life for students, families, and school communities across th

A Message from EMA

A message from EMA regarding recent events.

Understand Your Families Better with Parent Personas

COVID-19 has forced us all, schools and families alike, to examine our priorities and to reexamine the ways in which we work to achieve our most important goals.

Tips to Help Drive Participant Engagement in Your Next Virtual Meeting

Running an online meeting? Check out our best practices to encourage participant engagement.

Building Your Strategy For Enrollment Melt During COVID-19

Melt, from an enrollment management perspective, is the number of students, sometimes 5–10% of your newly enrolled, who pay a deposit in the spring, but exit the process and

Refresh Your School Storytelling During COVID-19

If you’re feeling scattered and unfocused as you try to conduct business as usual and simultaneously adjust to working from home, you’re not alone.

How to Create and Enhance a Virtual Campus Visit Now and in the Future

One of the most powerful tools in the Admissions’ toolkit is the in-person campus tour. These visits give school representatives a chance to show the personality of their campus and to highlight what

Envisioning the Schools of the Future

Every school leader in our industry should be prioritizing visioning work today. It is not just about the day-to-day anymore—it is about the future.