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The latest news, tips, product and industry updates, resources, and more — to yield your best!

  • Honoring Four Members with Awards for Excellence in Enrollment Management

    Honoring Four Members with Awards for Excellence in Enrollment Management

    It is our great honor to cast a spotlight on this group of stand-out professionals in our industry. As nominated by their peers, these four have made tremendous contributions to their schools and to t

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  • The Yield, Spring 2019: Preview

    The Yield, Spring 2019: Preview

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  • STATE OF THE INDEPENDENT SCHOOL INDUSTRY: Special Report on Enrollment Issues and Trends: Preview

    STATE OF THE INDEPENDENT SCHOOL INDUSTRY: Special Report on Enrollment Issues and Trends: Preview

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  • Meeting the Expectations of Today’s Independent School 'Buyers' [Podcast Ep.27]

    Meeting the Expectations of Today’s Independent School 'Buyers' [Podcast Ep.27]

    Who owns the experience of parents while their child is enrolled at your school?

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  • The Challenges Ahead, The Path Forward

    The Challenges Ahead, The Path Forward

    For nearly a year I have been laboring over the right way to communicate my deep unhappiness with EMA’s 2019 State of the Independent School Industry research findings.

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  • Scholarships Available for Enrollment Management Certificate Program

    Scholarships Available for Enrollment Management Certificate Program

    The Leadership in Enrollment Management Certificate program, offered by EMA and the USC Rossier School of Education, is accepting applications for the next session and a limited number of scholarships

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  • The Power of Data-Driven Marketing44:22

    The Power of Data-Driven Marketing

    Learn about the awesome strategic power and opportunities inherent in data-driven marketing.

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  • The Yield Fall 2018 Preview

    The Yield Fall 2018 Preview

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  • From Onboarding to Retention with Avery Coonley School [Podcast Ep.26]

    From Onboarding to Retention with Avery Coonley School [Podcast Ep.26]

    Rebecca Malotke-Meslin, Director of Enrollment and Financial Aid at the Avery Coonley School shares details of her exceptional retention program which begins right as families join the school communit

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  • EMA is Helping to Build the Next Generation of School Community Leaders

    EMA is Helping to Build the Next Generation of School Community Leaders

    How can it be, in 2019, that admission and enrollment leaders are not seeing their influence grow inside of schools? I'd be disingenuous if I told you that I am excited by the findings in EMA's l

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  • Four Skills to Master for Effective Leadership

    Four Skills to Master for Effective Leadership

    When I decided to apply for the USC CERPP Leadership in Enrollment Management certificate program, lots of people asked why I would undertake the work of the program if I wasn’t considering a...

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  • The Power of Inclusion. The Strength of Diversity

    The Power of Inclusion. The Strength of Diversity

    Last month, I had the great joy of visiting a relatively new school, Christina Seix Academy, in Trenton, New Jersey. Founded in 2012, the school enrolls just under 200 students

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  • The College Admissions Scandal and More: Critical Legal Admission Issues in 2019 for School Leaders [Podcast Ep.23]

    The College Admissions Scandal and More: Critical Legal Admission Issues in 2019 for School Leaders [Podcast Ep.23]

    Debra Wilson, general counsel at NAIS and the SAIS president-elect, on the current issues and some lessons for independent schools.

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  • Lakeside School Leverages the Character Skills Snapshot for a Holistic Admissions Process2:26

    Lakeside School Leverages the Character Skills Snapshot for a Holistic Admissions Process

    Associate Head of School and Director of Admissions and Financial Aid at Lakeside School (WA), discusses how his school uses the Character Skills Snapshot in their admissions process

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  • A Novel Approach to Tuition Setting [Podcast Ep.22]

    A Novel Approach to Tuition Setting [Podcast Ep.22]

    Sally Keidel, head of school at Montgomery School (PA) on the decreased tuition model that’s part of Montgomery’s A Bold Move Forward strategic plan, and how she accounted for lost revenue to meet bud

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