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The latest news, tips, product and industry updates, resources, and more — to yield your best!

  • SSAT at Home Update (11/19/2020)

    SSAT at Home Update (11/19/2020)

    EMA announces cancellations, new dates, and additional options for taking the SSAT.

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  • COVID-19 Resources for Schools

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  • The Power of Gratitude

    The Power of Gratitude

    The more intentional we are in finding gratitude, the easier it will flow from us and the more benefits we will reap, including a more positive outlook, a stronger ability to adapt, better relationshi

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  • Just Announced!
    Sign up for an #EMAAC20
    Post-Conference Course.

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  • SSAT at Home Update (11/05/2020)

    SSAT at Home Update (11/05/2020)

    SSAT at Home Update from Heather Hoerle

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  • Now Trending: Three Enrollment Takeaways from the Latest NAIS Trendbook

    Now Trending: Three Enrollment Takeaways from the Latest NAIS Trendbook

    What do patterns from the past and present say about your school’s enrollment picture in the future? Findings from the 2020–2021 NAIS Trendbook shed light on what lies ahead.

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  • Zoom Webinar: Creating a Shared Video Assessment for Kindergarten Admission

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  • Meet the 2020 EMA Annual Conference Award Winners!

    Meet the 2020 EMA Annual Conference Award Winners!

    We are thrilled to recognize three members of our community with awards for excellence in enrollment management.

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  • Join our new
    online course!
    Making the Character Skills Snapshot Work for You

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  • The Big Pivot: Preparing Your Community for an Unusual Back-to-School Transition

    The Big Pivot: Preparing Your Community for an Unusual Back-to-School Transition

    This has certainly been the strangest of times. The combination of changes wrought by COVID-19 and socio-political protests have disrupted life for students, families, and school communities across th

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  • Get Started with the Student Prospect List1:03

    Get Started with the Student Prospect List

    What if you could target the most qualified, best-fit new students for your school?

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  • EMA AC2020: It's a Great Value!1:31

    EMA AC2020: It's a Great Value!

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  • Immigration Webinar with David Ware59:47

    Immigration Webinar with David Ware

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  • SSAT Testing in 2020-2021 [Recorded Webinar]27:13

    SSAT Testing in 2020-2021 [Recorded Webinar]

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  • Ask an Immigration Lawyer: Canadian Law [June 10]43:22

    Ask an Immigration Lawyer: Canadian Law [June 10]

    What you need to know about international students traveling to the US and Canada in the fall - with attorney Kyle Hyndman.

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  • Ask an Immigration Lawyer: US Law [June 10]43:59

    Ask an Immigration Lawyer: US Law [June 10]

    What you need to know about international students traveling to the US and Canada in the fall with attorney David Ware.

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  • A Message from EMA

    A Message from EMA

    A message from EMA regarding recent events.

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  • Access your members-only content in our new community!

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  • Understand Your Families Better with Parent Personas

    Understand Your Families Better with Parent Personas

    COVID-19 has forced us all, schools and families alike, to examine our priorities and to reexamine the ways in which we work to achieve our most important goals.

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  • EMA COVID-19 Report - The Next Normal [June 2]1:02:26

    EMA COVID-19 Report - The Next Normal [June 2]

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  • Tips to Help Drive Participant Engagement in Your Next Virtual Meeting

    Tips to Help Drive Participant Engagement in Your Next Virtual Meeting

    Running an online meeting? Check out our best practices to encourage participant engagement.

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  • Paul LeBlanc from Southern New Hampshire University [Ep.58] [May 8]

    Paul LeBlanc from Southern New Hampshire University [Ep.58] [May 8]

    Redefining and Reimagining Campus-Based Learning

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  • Building Your Strategy For Enrollment Melt During COVID-19

    Building Your Strategy For Enrollment Melt During COVID-19

    Melt, from an enrollment management perspective, is the number of students, sometimes 5–10% of your newly enrolled, who pay a deposit in the spring, but exit the process and

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  • The Next Normal: How K–12 Independent Schools Can Survive and Thrive in a New Landscape (Executive Summary)

    The Next Normal: How K–12 Independent Schools Can Survive and Thrive in a New Landscape (Executive Summary)

    As schools continue to face the many challenges brought on by COVID-19, everyone is doing exceptional work finding new and creative ways to innovate their programs, tools, communications, and so much

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  • Refresh Your School Storytelling During COVID-19

    Refresh Your School Storytelling During COVID-19

    If you’re feeling scattered and unfocused as you try to conduct business as usual and simultaneously adjust to working from home, you’re not alone.

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