Featured Content

Welcome to Admissions…Now What?

How are you spending your first summer at your school or your first summer in admission?

EMA Gender and Ethnicity Data Updates

EMA is committed to creating an inclusive community for our members, families, and students.

A Head Start: 5 Tips to Prepare for Enrollment Success as a New Head of School

As new heads of school prepare to step into their roles, they face many unknowns, and EMA is here to help demystify the leadership role with regard to enrollment success.

Fifty Years in the Future: A Leadership Retreat Activity

The Fifty Years in the Future activity is a great way to kick off your leadership team retreat while also letting you participate in the fun.

Five Takeaways from a Conversation About Shadow Days

Customized, in-person opportunities to experience the day-to-day life of the school can be an important part of the family journey to enroll.

A Message from Heather Hoerle About the Texas School Shooting

You Can’t Change What You Don’t Measure: Social and Emotional Health in Children

Hiring a dedicated Director of Institutional Research is not for every school. But, every school can start taking advantage of the data they already have to better serve their students!

Family Engagement & Retention

The Enrollment Management Spectrum defines retention of current students very simply: students who enroll at the school tend to stay at the school.

Marketing & Recruitment of New Families

Recruitment and selection of new students are the bread and butter of the enrollment office. This is the work that's critical to the success of your institution

The Strategic Enrollment Management Spectrum

Explore the seven levers of the enrollment spectrum and consider how they work together to contribute to your enrollment success.

The State of Employee Retention and Engagement

We need to revolutionize the way we work and how we think about the workplace; otherwise, we risk losing valuable employees to The Great Resignation.

The Value of Professional Development

By tapping into professional development opportunities, you can help your organization reduce the skills gap that has been widening over the last few years.

Your Guide to Spring Admission Assessments

This season of renewal is the perfect time to reset your pace, refocus your energy, and return to strategic planning. And one of the best ways to do that is with some spring admission assessments.

Understand Your Families Better with Parent Personas

COVID-19 has forced us all, schools and families alike, to examine our priorities and to reexamine the ways in which we work to achieve our most important goals.

How to Create and Enhance a Virtual Campus Visit Now and in the Future

One of the most powerful tools in the Admissions’ toolkit is the in-person campus tour. These visits give school representatives a chance to show the personality of their campus and to highlight what

A Message From Heather Hoerle Regarding the Verdict of Derek Chauvin

A Message From Heather Hoerle in the Aftermath of the Atlanta Attacks