Sally Keidel, head of school at Montgomery School (PA) on the decreased tuition model that’s part of Montgomery’s A Bold Move Forward strategic plan, and how she accounted for lost revenue to meet budget goals.
Released March 14, 2019
Changing demographics and economic realities continue to pose a challenge to independent schools’ ability to sustain tuition and meet revenue goals. The answer may lie in a novel approach to tuition setting. Sally Keidel, head of school at Montgomery School in Pennsylvania, knew she had to consider alternative tuition models to meet the needs of families while maintaining viability.
In this episode, Peter and Hans speak with Sally about the decreased tuition model that’s part of Montgomery’s A Bold Move Forward strategic plan, the setup and implementation of the model, and how she accounted for lost revenue to meet budget goals.

About the Author
Peter Baron is EMA's chief member relations officer, responsible for the creation and oversight of our external programs as well as our membership promise. He oversees marketing and communications, member recruitment and retention, and outreach functions, as well as leadership training programs, research, and other related strategic initiatives. With a career spent in product development, sales, relationship development, and marketing, Peter's success has been built on listening to schools' and families' needs.
Hans Mundahl is EMA's director of professional development and has been an educator since 1995, when he first stepped into the classroom as a Fulbright exchange teacher in the former East Germany. Since then, Hans has taught in a variety of settings, including as an Outward Bound instructor, classroom teacher, house parent, and in higher ed. Hans has served in just about every role possible in an independent school including as an admission officer, program leader, trustee, and head of school.
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