How do you authentically differentiate your school in a crowded marketplace? It's a complicated question and one many independent schools consider.
That's the topic of our conversation with Mark Devey, Head of School at Perkiomen School in Pennsburg, PA.
![What do we do when we're asked an impossible question? [S1.E1]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYxMDk2ZGY1ZDU4NDQucG5nJnZlcnNpb249MDAwMCZzaWc9NjhhMThlZTU4OWQxMjRhZTBlNWExNjJlZDU3NzYxNTI%25253D&size=1&version=1665679078&sig=59e7074c141fc9fbbeef81db1bd19a22&default=hubs%2Ftilebg-blogs.jpg)
A conversation with hosts Hans Mundahl & Ari Betof.
![Will we snap back and forget the lessons we’ve learned? [S1.E2]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYxMGFhNjVlMmJhMDAucG5nJnZlcnNpb249MDAwMCZzaWc9MjI4YTVlZjI1NTE0Y2MyZTgxMjM3MWUzYjVlODI0NmQ%25253D&size=1&version=1665679078&sig=3970cec6d3572a98da2b48b61346d78b&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Heather Hoerle and Jeff Shields.
![How do we avoid blind hope and make the tough calls? [S1.E3]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYxMGFiMDYyZTNiNWEucG5nJnZlcnNpb249MDAwMCZzaWc9ZmQ5ZWE5M2Y5MzMxYTYyYjQzNTdiZWNkYTJkZjM2NDA%25253D&size=1&version=1665679078&sig=cd7a47aac570fff93f820e092e442977&default=hubs%2Ftilebg-blogs.jpg)
A conversation with John Gulla.
![What is the purpose of Independent School? [S1.E4]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYxMGFiMGQ5YTMxMmEucG5nJnZlcnNpb249MDAwMCZzaWc9ODBkY2U4YjE2NjQ4MThlZjU0YjUzMzc2ZGJiMDIyZjY%25253D&size=1&version=1665679078&sig=a78f76911a21db96f57f41c3e409e97a&default=hubs%2Ftilebg-blogs.jpg)
A continued conversation with John Gulla.
![Are kids who look like me welcome here? [S1.E5]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYxMWJmNjkzMTY3NzYucG5nJnZlcnNpb249MDAwMCZzaWc9NDQ1YTlhZGI3ZWI3MDIzYWM0MzAwYmI1ZWY3NjBmYmY%25253D&size=1&version=1665679078&sig=58d5b09552382f103d7efe4f967c9e03&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Dr. Rodney Glasgow.
![How do we not burn out in an endless admission cycle? [S1.E6]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYxMjRlOWFkOGQ2NDEucG5nJnZlcnNpb249MDAwMCZzaWc9NjkzOGEyNTM2NmQyNGFlMWE4N2U1ZGViMDU5ZDdlMzQ%25253D&size=1&version=1665679078&sig=4fe51b675e6530faff71357491bbd5f9&default=hubs%2Ftilebg-blogs.jpg)
A conversation with author Jennifer Moss.
![When should a school compete and when should it collaborate? [S1.E8]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyMDEyMWMyNGQ2OWEucG5nJnZlcnNpb249MDAwMCZzaWc9OGVlYmRhYjU4ZTUzMDNkZjdhNzFkMWU4N2ViZmI2Zjk%25253D&size=1&version=1665679078&sig=62c729eceb8fa65016b06ab8befccccf&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Debra Wilson and Darryl Ford.
![How do schools quantify the seemingly “unquantifiable”? [S1.E11]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyNGQ4OGM5MGY2ZmEucG5nJnZlcnNpb249MDAwMCZzaWc9MjNmOTlhZjkyMTUxYTNkYzU5NjdjMzM1YWYxYTQ1OGU%25253D&size=1&version=1665679078&sig=4858a826cf7af02387080de83c7e28ee&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Eric Heilman.
![How Should the Board Engage With Enrollment Management? [S1.E12]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyN2E1ZjcyYzU3YzcucG5nJnZlcnNpb249MDAwMCZzaWc9MjU4MTlmMGMwZDQzYmJiZTllZDczYTg5ZTJiYWE2NzA%25253D&size=1&version=1665679078&sig=293c4400d941c6e103d1861a15551179&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Michael Gary and Rohan Arjun.
![Are Independent Schools Selling a Product Today’s Parents Want? [S1.E13]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyYjBhNDZmYjRmOGMucG5nJnZlcnNpb249MDAwMCZzaWc9NDE1ZjIyN2NkYzk5MmQ3YzA4NTBiMTc1MjczOGU0Yzk%25253D&size=1&version=1665679078&sig=272b7abe178efb552fd0ab243a078e68&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Dr. Jennifer Zaccara and Dr. Greg Martin.
![How do we build, influence, and impact school culture through the enrollment office? [S1.E15]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYzMGZhMDI1YjJjZTYucG5nJnZlcnNpb249MDAwMCZzaWc9MjRlNzFlNTNlMTIyM2VlMzU1MzllY2QxODZkNDYyMzU%25253D&size=1&version=1665679078&sig=a72cadb0f34dba230ad537a8e5c983c5&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Carney M. Heavey OBrien.
![How do experienced enrollment leaders learn about unfamiliar markets? [S1.E16]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYzMTg4YzkzMTZlZjIucG5nJnZlcnNpb249MDAwMCZzaWc9ODA0YTA4MTFjMjdjMzcyYWM5Nzk1YTUzNWNiNTlkZGM%25253D&size=1&version=1666987215&sig=f049728bf0f343214bda41386e96d19f&default=hubs%2Ftilebg-blogs.jpg)
Part one of our conversation with Christian Donovan.
![How should we involve others in conversations about enrollment? [S1.E17]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYzNWMzNGE4YmNmNDkucG5nJnZlcnNpb249MDAwMCZzaWc9OWVhODc0YTNlMDQxMmNkMTRkMmFhNDgxNTU2MTI2NDA%25253D&size=1&version=1667912401&sig=c289cdd3b0345c87061f0560d86a711a&default=hubs%2Ftilebg-blogs.jpg)
Part two of our conversation with Christian Donovan.
![What Should Independent Schools Learn from Higher Ed? [S1.E19]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY0MDIyZWQzMDM0MjIucG5nJnZlcnNpb249MDAwMCZzaWc9NWIzNWNlOWUwNjg4ZjAwZDJkYTFmMzY4ZTM4NzZhZmM%25253D&size=1&version=1678968002&sig=2497202221759019a500068df2d29d4a&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Dr. Susan Baldridge.
![Addressing Impossible Questions 2.0: An Enrollment Spectrum and Impossible Questions Crossover [S2.E01]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY0YTZmOTBiMWJkYWUucG5nJnZlcnNpb249MDAwMCZzaWc9YmE3YTFlZjg1NzliZTE1MzdiZGFiNmYyYjJmNzlhMDc%25253D&size=1&version=1688664331&sig=6b002dbafc53ccbcaa25a85971b02025&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Christian Donovan, Head of School at Friends School of Baltimore and the new co-host of EMA's Impossible Questions podcast.
![How do you drive strategic change from inside your school (without running out of political capital)? [S2.E2.]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY0YTgzYmI4MDZlMzcucG5nJnZlcnNpb249MDAwMCZzaWc9MmNlNzEzYzQzNTMxNTdkNDJmNjRiYThhMDJmNGE1ZWM%25253D&size=1&version=1688746936&sig=cd45ac6291b8bd79d96a14565d832ec2&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Victoria Muradi, Director of Strategic Initiatives at Durham Academy (NC) and a member of EMA's Board of Trustees.
The Enrollment Management Association
862 Route 518
Skillman, New
Jersey, 08558 USA
![Is financial aid as we know it broken? [S1.E7]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYxOTI3MWIzYThjYzcucG5nJnZlcnNpb249MDAwMCZzaWc9NmRhNzMyMTQ1Yjc0MDhkODk5YzFkMmY3NzMzNDkwMzA%25253D&size=1&version=1665679078&sig=3a254035fcb10178155da3e6d8e75c6c&default=hubs%2Ftilebg-blogs.jpg)
![Do you want to be a head of school? [Part 1] [S1.E9]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyMGZhNDdjZWVhMDIucG5nJnZlcnNpb249MDAwMCZzaWc9NzFjYTI0MjJkOWM3MDRhNmMyNDkwM2Y2ZGJjYzE4MjA%25253D&size=1&version=1665679078&sig=7c420158694369dc1df0be77cffd1be8&default=hubs%2Ftilebg-blogs.jpg)
![Do you want to be a head of school? [Part 2] [S1.E10]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyMGZiMDBiNjE0M2MucG5nJnZlcnNpb249MDAwMCZzaWc9NTFhZDUwNjAwMmViMzEwZmM2NjE0ZDgwZTI1YzhhMzg%25253D&size=1&version=1665679078&sig=49dec872b2705d9a899390b6e3a45a87&default=hubs%2Ftilebg-blogs.jpg)
![Are you ready for the next big thing? [S1.E18]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYzOWM4Mjg0ZThlMmYucG5nJnZlcnNpb249MDAwMCZzaWc9OTNkYTIxYjA4YzUxYzc3YTMzNTc3YjgxODIwMDVlM2Q%25253D&size=1&version=1671714001&sig=1534325e9bdaf2019d7d3d3bb4451365&default=hubs%2Ftilebg-blogs.jpg)