It's not always simple to measure your yield from inquiry to application to enroll, but you can do it.
How about measuring if you are achieving your school's mission?
That's the topic of our conversation with the Executive Director of Maret School’s Center for Institutional Research in Independent Schools Eric Heilman.
Read his recent article on this topic here.
![What do we do when we're asked an impossible question? [S1.E1]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYxMDk2ZGY1ZDU4NDQucG5nJnZlcnNpb249MDAwMCZzaWc9NjhhMThlZTU4OWQxMjRhZTBlNWExNjJlZDU3NzYxNTI%25253D&size=1&version=1665679078&sig=59e7074c141fc9fbbeef81db1bd19a22&default=hubs%2Ftilebg-blogs.jpg)
A conversation with hosts Hans Mundahl & Ari Betof.
![Will we snap back and forget the lessons we’ve learned? [S1.E2]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYxMGFhNjVlMmJhMDAucG5nJnZlcnNpb249MDAwMCZzaWc9MjI4YTVlZjI1NTE0Y2MyZTgxMjM3MWUzYjVlODI0NmQ%25253D&size=1&version=1665679078&sig=3970cec6d3572a98da2b48b61346d78b&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Heather Hoerle and Jeff Shields.
![How do we avoid blind hope and make the tough calls? [S1.E3]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYxMGFiMDYyZTNiNWEucG5nJnZlcnNpb249MDAwMCZzaWc9ZmQ5ZWE5M2Y5MzMxYTYyYjQzNTdiZWNkYTJkZjM2NDA%25253D&size=1&version=1665679078&sig=cd7a47aac570fff93f820e092e442977&default=hubs%2Ftilebg-blogs.jpg)
A conversation with John Gulla.
![What is the purpose of Independent School? [S1.E4]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYxMGFiMGQ5YTMxMmEucG5nJnZlcnNpb249MDAwMCZzaWc9ODBkY2U4YjE2NjQ4MThlZjU0YjUzMzc2ZGJiMDIyZjY%25253D&size=1&version=1665679078&sig=a78f76911a21db96f57f41c3e409e97a&default=hubs%2Ftilebg-blogs.jpg)
A continued conversation with John Gulla.
![Are kids who look like me welcome here? [S1.E5]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYxMWJmNjkzMTY3NzYucG5nJnZlcnNpb249MDAwMCZzaWc9NDQ1YTlhZGI3ZWI3MDIzYWM0MzAwYmI1ZWY3NjBmYmY%25253D&size=1&version=1665679078&sig=58d5b09552382f103d7efe4f967c9e03&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Dr. Rodney Glasgow.
![How do we not burn out in an endless admission cycle? [S1.E6]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYxMjRlOWFkOGQ2NDEucG5nJnZlcnNpb249MDAwMCZzaWc9NjkzOGEyNTM2NmQyNGFlMWE4N2U1ZGViMDU5ZDdlMzQ%25253D&size=1&version=1665679078&sig=4fe51b675e6530faff71357491bbd5f9&default=hubs%2Ftilebg-blogs.jpg)
A conversation with author Jennifer Moss.
![When should a school compete and when should it collaborate? [S1.E8]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyMDEyMWMyNGQ2OWEucG5nJnZlcnNpb249MDAwMCZzaWc9OGVlYmRhYjU4ZTUzMDNkZjdhNzFkMWU4N2ViZmI2Zjk%25253D&size=1&version=1665679078&sig=62c729eceb8fa65016b06ab8befccccf&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Debra Wilson and Darryl Ford.
![How Should the Board Engage With Enrollment Management? [S1.E12]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyN2E1ZjcyYzU3YzcucG5nJnZlcnNpb249MDAwMCZzaWc9MjU4MTlmMGMwZDQzYmJiZTllZDczYTg5ZTJiYWE2NzA%25253D&size=1&version=1665679078&sig=293c4400d941c6e103d1861a15551179&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Michael Gary and Rohan Arjun.
![Are Independent Schools Selling a Product Today’s Parents Want? [S1.E13]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyYjBhNDZmYjRmOGMucG5nJnZlcnNpb249MDAwMCZzaWc9NDE1ZjIyN2NkYzk5MmQ3YzA4NTBiMTc1MjczOGU0Yzk%25253D&size=1&version=1665679078&sig=272b7abe178efb552fd0ab243a078e68&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Dr. Jennifer Zaccara and Dr. Greg Martin.
![How do you authentically differentiate in a crowded marketplace? [S1.E14]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyZjEwMmRjNmY5ZjAucG5nJnZlcnNpb249MDAwMCZzaWc9ZTVhNGU4ZjlmODU3NWRhN2Y0NmMzMDA2Y2NiNWRiYTU%25253D&size=1&version=1665679078&sig=579180a0d571ab1fa0d4436918b42dd2&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Mark Devey.
![How do we build, influence, and impact school culture through the enrollment office? [S1.E15]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYzMGZhMDI1YjJjZTYucG5nJnZlcnNpb249MDAwMCZzaWc9MjRlNzFlNTNlMTIyM2VlMzU1MzllY2QxODZkNDYyMzU%25253D&size=1&version=1665679078&sig=a72cadb0f34dba230ad537a8e5c983c5&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Carney M. Heavey OBrien.
![How do experienced enrollment leaders learn about unfamiliar markets? [S1.E16]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYzMTg4YzkzMTZlZjIucG5nJnZlcnNpb249MDAwMCZzaWc9ODA0YTA4MTFjMjdjMzcyYWM5Nzk1YTUzNWNiNTlkZGM%25253D&size=1&version=1666987215&sig=f049728bf0f343214bda41386e96d19f&default=hubs%2Ftilebg-blogs.jpg)
Part one of our conversation with Christian Donovan.
![How should we involve others in conversations about enrollment? [S1.E17]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYzNWMzNGE4YmNmNDkucG5nJnZlcnNpb249MDAwMCZzaWc9OWVhODc0YTNlMDQxMmNkMTRkMmFhNDgxNTU2MTI2NDA%25253D&size=1&version=1667912401&sig=c289cdd3b0345c87061f0560d86a711a&default=hubs%2Ftilebg-blogs.jpg)
Part two of our conversation with Christian Donovan.
![What Should Independent Schools Learn from Higher Ed? [S1.E19]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY0MDIyZWQzMDM0MjIucG5nJnZlcnNpb249MDAwMCZzaWc9NWIzNWNlOWUwNjg4ZjAwZDJkYTFmMzY4ZTM4NzZhZmM%25253D&size=1&version=1678968002&sig=2497202221759019a500068df2d29d4a&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Dr. Susan Baldridge.
![Addressing Impossible Questions 2.0: An Enrollment Spectrum and Impossible Questions Crossover [S2.E01]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY0YTZmOTBiMWJkYWUucG5nJnZlcnNpb249MDAwMCZzaWc9YmE3YTFlZjg1NzliZTE1MzdiZGFiNmYyYjJmNzlhMDc%25253D&size=1&version=1688664331&sig=6b002dbafc53ccbcaa25a85971b02025&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Christian Donovan, Head of School at Friends School of Baltimore and the new co-host of EMA's Impossible Questions podcast.
![How do you drive strategic change from inside your school (without running out of political capital)? [S2.E2.]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY0YTgzYmI4MDZlMzcucG5nJnZlcnNpb249MDAwMCZzaWc9MmNlNzEzYzQzNTMxNTdkNDJmNjRiYThhMDJmNGE1ZWM%25253D&size=1&version=1688746936&sig=cd45ac6291b8bd79d96a14565d832ec2&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Victoria Muradi, Director of Strategic Initiatives at Durham Academy (NC) and a member of EMA's Board of Trustees.
The Enrollment Management Association
862 Route 518
Skillman, New
Jersey, 08558 USA
![Do you want to be a head of school? [Part 2] [S1.E10]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyMGZiMDBiNjE0M2MucG5nJnZlcnNpb249MDAwMCZzaWc9NTFhZDUwNjAwMmViMzEwZmM2NjE0ZDgwZTI1YzhhMzg%25253D&size=1&version=1665679078&sig=49dec872b2705d9a899390b6e3a45a87&default=hubs%2Ftilebg-blogs.jpg)
![Is financial aid as we know it broken? [S1.E7]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYxOTI3MWIzYThjYzcucG5nJnZlcnNpb249MDAwMCZzaWc9NmRhNzMyMTQ1Yjc0MDhkODk5YzFkMmY3NzMzNDkwMzA%25253D&size=1&version=1665679078&sig=3a254035fcb10178155da3e6d8e75c6c&default=hubs%2Ftilebg-blogs.jpg)
![Do you want to be a head of school? [Part 1] [S1.E9]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYyMGZhNDdjZWVhMDIucG5nJnZlcnNpb249MDAwMCZzaWc9NzFjYTI0MjJkOWM3MDRhNmMyNDkwM2Y2ZGJjYzE4MjA%25253D&size=1&version=1665679078&sig=7c420158694369dc1df0be77cffd1be8&default=hubs%2Ftilebg-blogs.jpg)
![Are you ready for the next big thing? [S1.E18]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYzOWM4Mjg0ZThlMmYucG5nJnZlcnNpb249MDAwMCZzaWc9OTNkYTIxYjA4YzUxYzc3YTMzNTc3YjgxODIwMDVlM2Q%25253D&size=1&version=1671714001&sig=1534325e9bdaf2019d7d3d3bb4451365&default=hubs%2Ftilebg-blogs.jpg)