Lisa Pelrine, Director of Admission, Chapel Hill-Chauncy Hall School, MA Jennifer McGurn, Director of Admissions, Pace Academy, GA For the last decade, we have been faced with enrollment declines and a set of new challenges. Parents have become savvier customers, and there is a greater need to personalize the admissions process in order to learn each individual family’s needs. Do you know which marketing tools are the most effective to increase your yield throughout the funnel? Is your admissions team using the right resources to effectively communicate your brand? How do you build an admissions team to ensure they have the skill sets needed to carry out these initiatives? In this presentation, explore current trends, how to create an admissions action plan, and how to make sure you have the right team in place.
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