Refresh Your School Storytelling During COVID-19

May 6, 2020 Emily Cretella

If you’re feeling scattered and unfocused as you try to conduct business as usual and simultaneously adjust to working from home, you’re not alone. It’s difficult to be strategic and proactive when you’re constantly putting out fires.

However, there are things we can do to ensure our school marketing and admissions efforts stay on track during this challenging time -- and many of them are simple enough to do even on our most unproductive days.

There are five things you can do now to prepare for stellar school storytelling in the future.

If you’re just starting out, these may be things you’ve never done. If you’re an experienced school storyteller, these are things you can revisit and refresh.

Start now, and work your way through these tasks throughout the next few weeks. By the time you’re back on campus, you’ll feel more confident and purposeful about your school marketing and admissions than ever before.

What are you focusing on during social distancing? Tweet us @enrollmentorg and @emilycretella.

About the Author

Emily Cretella is an EMA featured expert, strategic storyteller, content marketer, and school marketer’s best business friend. The owner of Cursive Content, Emily helps school marketers tell powerful stories that attract dream families, increase inquiries and enrollment, strengthen communities, and grow school influence.
Follow on Twitter Follow on Linkedin Visit Website More Content by Emily Cretella

Building Your Strategy For Enrollment Melt During COVID-19

Melt, from an enrollment management perspective, is the number of students, sometimes 5–10% of your newly e...

How to Create and Enhance a Virtual Campus Visit Now and in the Future

One of the most powerful tools in the Admissions’ toolkit is the in-person campus tour. These visits give s...

The latest news, tips, product updates, resources, and more — to yield your best!

Refresh Your School Storytelling During COVID-19

About the Author

Previous Article

Next Article

Quicklinks

Refresh Your School Storytelling During COVID-19

About the Author

Previous Article

Next Article

Most Recent Articles

Should we be saying diversity, equity, and inclusion? Should we add belonging? What about justice?

It's relatively straightforward to move the dial on a new academic program. But how do you move the dial on school culture?

Recruitment and selection of new students are the bread and butter of the enrollment office. This is the work that's critical to the success of your institution

The Enrollment Management Spectrum defines retention of current students very simply: students who enroll at the school tend to stay at the school.

EMA is committed to creating an inclusive community for our members, families, and students.

How are you spending your first summer at your school or your first summer in admission?

As new heads of school prepare to step into their roles, they face many unknowns, and EMA is here to help demystify the leadership role with regard to enrollment success.

The Fifty Years in the Future activity is a great way to kick off your leadership team retreat while also letting you participate in the fun.

Customized, in-person opportunities to experience the day-to-day life of the school can be an important part of the family journey to enroll.

Hiring a dedicated Director of Institutional Research is not for every school. But, every school can start taking advantage of the data they already have to better serve their students!

Explore the seven levers of the enrollment spectrum and consider how they work together to contribute to your enrollment success.

We need to revolutionize the way we work and how we think about the workplace; otherwise, we risk losing valuable employees to The Great Resignation.

By tapping into professional development opportunities, you can help your organization reduce the skills gap that has been widening over the last few years.

This season of renewal is the perfect time to reset your pace, refocus your energy, and return to strategic planning. And one of the best ways to do that is with some spring admission assessments.

When COVID hit, although I may have been a sorry sight for my colleagues in Zoom meetings, we rolled up our sweatshirt sleeves and, overnight, found another way.

COVID-19 has forced our community to reexamine practices and has illuminated the tremendous power in shared collaboration as we redesign our collective future.

Quicklinks