Refresh Your School Storytelling During COVID-19

May 6, 2020 Emily Cretella

If you’re feeling scattered and unfocused as you try to conduct business as usual and simultaneously adjust to working from home, you’re not alone. It’s difficult to be strategic and proactive when you’re constantly putting out fires.

However, there are things we can do to ensure our school marketing and admissions efforts stay on track during this challenging time -- and many of them are simple enough to do even on our most unproductive days. 

There are five things you can do now to prepare for stellar school storytelling in the future. 

If you’re just starting out, these may be things you’ve never done. If you’re an experienced school storyteller, these are things you can revisit and refresh.

Start now, and work your way through these tasks throughout the next few weeks. By the time you’re back on campus, you’ll feel more confident and purposeful about your school marketing and admissions than ever before.

What are you focusing on during social distancing? Tweet us @enrollmentorg and @emilycretella

About the Author

Emily Cretella

Emily Cretella is an EMA featured expert, strategic storyteller, content marketer, and school marketer’s best business friend. The owner of Cursive Content, Emily helps school marketers tell powerful stories that attract dream families, increase inquiries and enrollment, strengthen communities, and grow school influence.

Follow on Twitter Follow on Linkedin Visit Website More Content by Emily Cretella
Previous Article
Building Your Strategy For Enrollment Melt During COVID-19
Building Your Strategy For Enrollment Melt During COVID-19

Melt, from an enrollment management perspective, is the number of students, sometimes 5–10% of your newly e...

Next Article
How to Create and Enhance a Virtual Campus Visit Now and in the Future
How to Create and Enhance a Virtual Campus Visit Now and in the Future

One of the most powerful tools in the Admissions’ toolkit is the in-person campus tour. These visits give s...