William Bullard, President, EdChanges
John O'Brien, President of Academy of Notre Dame, MA
Learn about the awesome strategic power and opportunities inherent in data-driven marketing. William and John cover the application of data-driven thinking to enrollment activities, plus a broader context for the use of analytics in other areas, such as retention. Hear exactly what data-driven marketing is, how it can help your school, and how you can design and implement a data-driven marketing plan across a range of mission-critical activities.