The Next Normal: How K–12 Independent Schools Can Survive and Thrive in a New Landscape (Executive Summary)

COVID-19 Has Changed Everything — An Executive Summary of EMA's Report: The Next Normal: How K–12 Independent Schools Can Survive and Thrive in a New Landscape

You have a lot to be proud of.

As schools continue to face the many challenges brought on by COVID-19, everyone is doing exceptional work finding new and creative ways to innovate their programs, tools, communications, and so much more.

McKinsey & Company recently produced a groundbreaking report, How Should US Higher Education Plan for an Uncertain Future?, that categorizes our uncertain COVID-19 future into three major scenarios:

  1. Rapid and effective control: virus contained
  2. Effective response but (regional) virus resurgence: virus recurrence
  3. Broad failure of public health interventions: pandemic escalation

The Enrollment Management Association (EMA) took inspiration from their work and developed, The Next Normal: How K–12 Independent Schools Can Survive and Thrive in a New Landscape, to help guide you through the same three scenarios. 

Our report includes implications for:

We hope this report provides guidance and inspiration for your school to prepare for the future. 

Log into EMA's Member Community to access the full report. 
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