The Business of Enrollment: An Interview with Jeff Shields [Podcast Ep.4]

In this episode we talk with Jeff Shields, president and CEO of the National Business Officers Association (NBOA), about the business of enrollment management.

Released May 30, 2018

In this episode, we sat down with Jeff Shields, president and CEO of the National Business Officers Association (NBOA), to discuss a range of topics, from what to expect from the next wave of school business leaders, to tuition elasticity and resets, to what the partnership between the admission and business offices should look like. Listen to his take on why smaller schools often struggle more with enrollment.

About the Author

Peter Baron and Hans Mundahl

Peter Baron is EMA's chief member relations officer, responsible for the creation and oversight of our external programs as well as our membership promise. He oversees marketing and communications, member recruitment and retention, and outreach functions, as well as leadership training programs, research, and other related strategic initiatives. With a career spent in product development, sales, relationship development, and marketing, Peter's success has been built on listening to schools' and families' needs. Hans Mundahl is EMA's director of professional development and has been an educator since 1995, when he first stepped into the classroom as a Fulbright exchange teacher in the former East Germany. Since then, Hans has taught in a variety of settings, including as an Outward Bound instructor, classroom teacher, house parent, and in higher ed. Hans has served in just about every role possible in an independent school including as an admission officer, program leader, trustee, and head of school.

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