Nini Suet, Founder & CEO, Shang Learning Group (China) Hamilton Gregg, Partner & Senior Admission Advisor, Shang Learning Group (China) Lloyd Paradiso, Senior Admission Advisor Chinese families focus primarily on standardized testing as key to admission, which means that Chinese students are often challenged by a lack of core skills necessary for a successful transition into western education settings. A new call for soft-skills development from Xi Jinping has created a slow yet fundamental shift in public and private Chinese education, evident through the surge of Chinese athletic and art academies and the rapid development of bilingual schools. A growing upper middle class that aspires to and demands only the very best education for their children is fueling further changes. There are also new and evolving government regulation trends and the birth of a new category of Chinese “student” from a blended local and international private education sector. With an intimate knowledge of this market, we present a close insider look into these new trends in China and explore topics related but not limited to: the risks and opportunities when dealing with the Chinese market; the differences between a student from a public school and one from an international as well as bilingual school; the best, most effective ways to recruit and engage target Chinese families for admission and for development; and what to expect in the near future.
Most Recent Presentations

Janis Clark, Director of Enrolment & Financial Aid & Harriet Klumper, Admissions Officer, Collingwood School, BC We all know how rare it is to get approval for new staff in the admission office, so i

With Aaron Mieszczanski, Director of Admissions, San Francisco University High School & Julia Russell Eells, Head of School, San Francisco University High School New to your school? Trying to both ap

With Eric Barber, Director of Admission and Enrollment Management, The Evergreen School, Lauren Formo, Director of Admissions, Eastside Preparatory School & Kathy Mitchell O’Neal, Director of Enrollme

With John Littleford, Consultant, Littleford & Associates In 2001, a prosperous lower school (K-8) campus of 223 students emerged as a leading choice for families in California. By 2008, enrollment h

With Priscilla Lund, Director of Admissions, Capitol Hill Day School (DC) Small PK-8 schools frequently have small admission departments. Yet these directors of admission face the same challenges in

With Kelly Dun, Brian Beale & Allison Price During these tough economic times, it’s important for admission professionals to be flexible to keep their schools filled with the best candidates. For ex

With Lakeside School (WA)Bruce Mutch, Director of Admissions, Strathcona-Tweedsmuir School (AB) Getting good admission results is a combination of good ideas and good team management. Two admission d

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With Allison Price, Director of Admission and Financial Aid, The Derryfield School (NH) & Chris Hettler, Varsity Alpine Ski Coach, Varsity Boys Lacrosse Coach, 8th Grade Head Class Advisor, The Derryf

With Martin Milne, Vice President for School & Family Relations, ASSIST (CT);David Damico, Director of Admission, Wyoming Seminary (PA) & David Thompson, Coordinator of International Programs, The Hot

With Patti Crane, Founder & President, Crane MetaMarketing Ltd. (GA) & Tiffany Hendryx, Senior Marketing Strategist, Crane MetaMarketing Ltd. (GA) Does your marketing strategy feel like a game of Wha

With Suzanne Buck, Director of Admission, New Hampton School (NH) How do you motivate your admission team? What strategies do you employ to get the best of everyone in your office? How do you provide

with Leo Marshall, Director of Admission and Financial Aid, The Webb Schools (CA); Aimee Gruber, Senior Director of Outreach and Business Development, The Enrollment Management Association (NJ) & Cari

With Marjorie Mitchell, Director of Admissions and Financial Aid, The Westminster Schools (GA) & Julie Williams, Assistant Director of Admissions, The Westminster Schools (GA) In this interactive se

With Sherryn Hay, Director of Admission, Trinity Preparatory School (FL) & Katie Seymour, Assistant Director of Admission, Trinity Preparatory School (FL) Schools with sibling policies face special c

Sarah McDonough, Director of Admission & Financial Aid, Wakefield School (VA) Jon Kunz, Director of Upper School Admission, St. Stephens & St. Agnes School (VA) Emily Atkinson, Director of Admission,

With Kathleen Hanson, Senior Consultant, Marts & Lundy (NJ) Administrative teams in schools vary in composition from a smaller executive model, which includes The Head of School, Director of Developm

With Thomas Adams, Assistant Head for School Enrollment, Mercersburg Academy (PA), Sally Keidel, Director of Admission & Financial Aid, The Agnes Irwin School (PA) & Drew Lineberger, Director of Admis

With Steve Birdsall, Associate Director of Admissions, Director of Financial Aid, McDonogh School (MD); Scott LeBrun, Assistant Director of Secondary School Placement, Fay School (MA); Stu Rosenwald,

With Sandra E. Timmons, President, A Better Chance; Michael Gary, Director of Admissions, Phillips Exeter Academy & Rhonda Auguste, Executive Director, The Wight Foundation Using the 50th anniversary