Using Data to Build Strategy and Buy-In

August 6, 2019

With Matt Ward The ability to measure the effectiveness of enrollment and marketing strategies has grown tremendously in recent years, yet many institutions struggle to leverage these measurements to optimize outcomes. School stakeholders often make decisions based on unreliable anecdotal information about the student marketplace in the absence of a data-informed approach to enrollment management. This presentation offers a framework for developing an enrollment practice committed to measuring and enhancing return on recruitment, marketing, and financial aid investments.

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