Using an Ambassador Program to Harness the Power of Word of Mouth

August 6, 2019

Cynthia Bertolini, Director of Admissions, Oakcrest School (VA) As we all know, word of mouth is the most powerful marketing tool for independent schools. Learn how to do everything you can to equip your current students and parents with the skills and information that will help them best represent and promote your school. Hear the history of a school’s successful student and parent ambassador programs, learn about the specific training ambassadors get and work they do, the impact they have had, and new objectives for the 2018-2019 school year.

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