The Digital Marketing Drilldown: It's More Than Social Media and a Pretty Website

August 7, 2019

Trish Frazzetto, Director of Marketing and Communications, and Sarah Daily, Digital Marketing Manager, The Enrollment Management Association It’s no secret that we are fully immersed in the digital era and every school/organization needs a solid online presence to grow. In this presentation, we cover high-level strategies, best practices, as well as some tips, tricks, and tools to help both small and large enrollment teams. Learn the foundation of digital marketing including basic strategy development, channel differentiation, audience segmentation, and the types of tools available to help you better understand how digital marketing is executed.

Previous Presentation
Admission as a Classroom: Using Student Ambassadors to Further Your Office’s Work and Provide Real Learning Opportunities
Admission as a Classroom: Using Student Ambassadors to Further Your Office’s Work and Provide Real Learning Opportunities

Rebecca Brooks, Associate Director of Admissions, Director of Financial Aid, and Amy Graham, Director of En...

Next Presentation
Hack Your Marketing Strategy to Maximize Return
Hack Your Marketing Strategy to Maximize Return

Christopher DeFilippi, Manager, Global Enrollment Systems According to an Infosys report on customer exper...