Tailoring the Message

August 7, 2019

With Claire Goldsmith, Executive Director, Malone Schools Online Network (CA) Using the Stanford University Online High School as a case study, this presentation investigates how independent schools with diverse, changing, and/or growing student populations can identify their desired student body makeup, break it down by different groups, and design tailored strategies to reach each and convey the school’s message appropriately. Explore how to approach recruiting by target segment and individualize recruiting methods while maintaining core brand.

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