Leveraging Summer Programming to Increase Brand Awareness and Loyalty

August 6, 2019
Deana Jaeschke Clapp, Admission Coordinator and former Director of Summer at Blake, The Blake School, MN Explore strategies to refocus your school’s summer camps and courses to be brand energizers that will foster revenue growth for the school while deepening your brand identity. Discover how The Blake School transformed their summer programming from a drain on the operating budget to an auxiliary revenue leader through strategic marketing, and reimagined offerings with attention to overall brand positioning of the school.
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Word-of-Mouth Marketing: Unleashing the Power of Your Current Families
Word-of-Mouth Marketing: Unleashing the Power of Your Current Families

Meghan Kiley, Admission Associate & Anna DiStefano, Admission Coordinator, The Wheeler School, RI Who does...

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Brand It and They Will Come: Increasing Best-Fit Inquiries with Integrated and Intentional Messaging
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On almost every campus, admission teams wrestle with some variation on this theme: “Parents fall in love wi...