Hack Your Marketing Strategy to Maximize Return

August 7, 2019

Christopher DeFilippi, Manager, Global Enrollment Systems According to an Infosys report on customer experience, nearly 75% of consumers are frustrated when online content is not related to their particular interests. Do you know what prospective families really want to see or learn more about? Imagine positioning your school ahead of the curve and learning how to communicate with prospective applicant families by delivering content that speaks directly to their wants and needs. Avenues: The World School has done just that, achieving open and click-through rates above the industry average by studying exactly what their prospective families were interested in and delivering it, directly and personally, to their inboxes. After running a simple query in any database, admission officers can begin to segment lists and send targeted communications to prospective students and families based on grade, interests, location, etc. The options are endless! Schools can set themselves apart from the competition by sending families information they want to read, leaving them wanting—and waiting for—more.

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