Bayh Sullivan, Director of Enrollment Management, The Ellis School, PA, and Andy Hannah, CEO, Othot, PA “Hey! How are the numbers looking?” “Are you feeling good about next year?” “What are our numbers going to be?” In enrollment management and admission offices, we are used to fielding these questions from our heads of school, board members, fellow administrators, faculty, and even prospective parents. But, are these questions really the right ones to ask of ourselves, our teams, and our schools? Figuring out the right questions to ask about your enrollment process is essential to successfully meet your goals. Cost impacts enrollment, doesn’t it? What about demographics? Mission and values? Effective marketing? Why do the families who choose our schools make the decisions that they do? What factors are most influential? Are they the same factors that we think are the most important? Do our past outcomes predict our future? How can we tell? By using big data, as well as your school’s data, you can uncover the right questions to ask and subsequently, the answers to your most essential questions: How likely are best-fit students to enroll in my school, and what can I do to predict and influence the outcomes of their decision making?
Most Recent Presentations
Congratulations! You’ve Been Approved to Hire New Staff… Now What?
Janis Clark, Director of Enrolment & Financial Aid & Harriet Klumper, Admissions Officer, Collingwood School, BC We all know how rare it is to get approval for new staff in the admission office, so i
A Fresh Perspective on Existing Success
With Aaron Mieszczanski, Director of Admissions, San Francisco University High School & Julia Russell Eells, Head of School, San Francisco University High School New to your school? Trying to both ap
A New Model for the Admission Consortium
With Eric Barber, Director of Admission and Enrollment Management, The Evergreen School, Lauren Formo, Director of Admissions, Eastside Preparatory School & Kathy Mitchell O’Neal, Director of Enrollme
Successfully Meeting Enrollment and Retention Challenges
With John Littleford, Consultant, Littleford & Associates In 2001, a prosperous lower school (K-8) campus of 223 students emerged as a leading choice for families in California. By 2008, enrollment h
Admission is Everyone's Business!
With Priscilla Lund, Director of Admissions, Capitol Hill Day School (DC) Small PK-8 schools frequently have small admission departments. Yet these directors of admission face the same challenges in
Getting Creative with Enrollment
With Kelly Dun, Brian Beale & Allison Price During these tough economic times, it’s important for admission professionals to be flexible to keep their schools filled with the best candidates. For ex
Management & Leadership Strategies-Big School/Small School
With Lakeside School (WA)Bruce Mutch, Director of Admissions, Strathcona-Tweedsmuir School (AB) Getting good admission results is a combination of good ideas and good team management. Two admission d
Working with Feeder Schools, Educational Consultants & Community Organizations
Admission is a people business and therefore, even in the age of technology, personal relationships matter. In this session, we will explore the importance of relationship building with feeder schools
Admission and Athletics: Finding Common Ground
With Allison Price, Director of Admission and Financial Aid, The Derryfield School (NH) & Chris Hettler, Varsity Alpine Ski Coach, Varsity Boys Lacrosse Coach, 8th Grade Head Class Advisor, The Derryf
Orienting and Acculturing International Students
With Martin Milne, Vice President for School & Family Relations, ASSIST (CT);David Damico, Director of Admission, Wyoming Seminary (PA) & David Thompson, Coordinator of International Programs, The Hot
Lifehack Your Message: Quick Fixes to Achieve More Effective Messaging Now
With Patti Crane, Founder & President, Crane MetaMarketing Ltd. (GA) & Tiffany Hendryx, Senior Marketing Strategist, Crane MetaMarketing Ltd. (GA) Does your marketing strategy feel like a game of Wha
Energy, Enthusiasm, and Evaluation - Bringing Out the Best in Your Staff
With Suzanne Buck, Director of Admission, New Hampton School (NH) How do you motivate your admission team? What strategies do you employ to get the best of everyone in your office? How do you provide
Revisiting Our Good Practices: Keeping Our Focus on What’s Good for the Candidate and Family
with Leo Marshall, Director of Admission and Financial Aid, The Webb Schools (CA); Aimee Gruber, Senior Director of Outreach and Business Development, The Enrollment Management Association (NJ) & Cari
Talking to Parents: Effectively Delivering Tough Decisions
With Marjorie Mitchell, Director of Admissions and Financial Aid, The Westminster Schools (GA) & Julie Williams, Assistant Director of Admissions, The Westminster Schools (GA) In this interactive se
For Better or Worse: Executing Sibling Admission Policies
With Sherryn Hay, Director of Admission, Trinity Preparatory School (FL) & Katie Seymour, Assistant Director of Admission, Trinity Preparatory School (FL) Schools with sibling policies face special c
The Early Years as an Admission Director
Sarah McDonough, Director of Admission & Financial Aid, Wakefield School (VA) Jon Kunz, Director of Upper School Admission, St. Stephens & St. Agnes School (VA) Emily Atkinson, Director of Admission,
21st Century Independent Schools Require 21st Century Administrative Leadership
With Kathleen Hanson, Senior Consultant, Marts & Lundy (NJ) Administrative teams in schools vary in composition from a smaller executive model, which includes The Head of School, Director of Developm
Support Staff: An Integral Part of our Team
With Thomas Adams, Assistant Head for School Enrollment, Mercersburg Academy (PA), Sally Keidel, Director of Admission & Financial Aid, The Agnes Irwin School (PA) & Drew Lineberger, Director of Admis
Building and Maintaining Relationships With Feeder Schools and Programs
With Steve Birdsall, Associate Director of Admissions, Director of Financial Aid, McDonogh School (MD); Scott LeBrun, Assistant Director of Secondary School Placement, Fay School (MA); Stu Rosenwald,
Continuing the Dialogue: Building A Successful Partnership to Achieve Diversity
With Sandra E. Timmons, President, A Better Chance; Michael Gary, Director of Admissions, Phillips Exeter Academy & Rhonda Auguste, Executive Director, The Wight Foundation Using the 50th anniversary
