On almost every campus, admission teams wrestle with some variation on this theme: “Parents fall in love with our school the minute they step on campus.” “On paper, we look expensive. But in person, families see our real value.” “Once you’re here, you just get it.” But how can schools ensure that best-fit families hear the messages that lead them to campus in the first place? Demographic, geographic, and psychographic data make it increasingly possible to find and speak to families who share the values reflected on your campus. Once armed with these data, you must channel the right authentic, evocative, carefully crafted message directly to the right prospects at the right time across a wide range of media. Discover how your school can create a more integrated and intentional messaging strategy to increase inquiries from well-matched families. This presentation includes concrete tactical suggestions for how to more clearly identify and more compellingly engage your best-fit families throughout all stages of the decision journey.
Most Recent Presentations
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A New Model for the Admission Consortium
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Successfully Meeting Enrollment and Retention Challenges
With John Littleford, Consultant, Littleford & Associates In 2001, a prosperous lower school (K-8) campus of 223 students emerged as a leading choice for families in California. By 2008, enrollment h
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With Patti Crane, Founder & President, Crane MetaMarketing Ltd. (GA) & Tiffany Hendryx, Senior Marketing Strategist, Crane MetaMarketing Ltd. (GA) Does your marketing strategy feel like a game of Wha
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with Leo Marshall, Director of Admission and Financial Aid, The Webb Schools (CA); Aimee Gruber, Senior Director of Outreach and Business Development, The Enrollment Management Association (NJ) & Cari
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With Marjorie Mitchell, Director of Admissions and Financial Aid, The Westminster Schools (GA) & Julie Williams, Assistant Director of Admissions, The Westminster Schools (GA) In this interactive se
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Sarah McDonough, Director of Admission & Financial Aid, Wakefield School (VA) Jon Kunz, Director of Upper School Admission, St. Stephens & St. Agnes School (VA) Emily Atkinson, Director of Admission,
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With Kathleen Hanson, Senior Consultant, Marts & Lundy (NJ) Administrative teams in schools vary in composition from a smaller executive model, which includes The Head of School, Director of Developm
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With Thomas Adams, Assistant Head for School Enrollment, Mercersburg Academy (PA), Sally Keidel, Director of Admission & Financial Aid, The Agnes Irwin School (PA) & Drew Lineberger, Director of Admis
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With Steve Birdsall, Associate Director of Admissions, Director of Financial Aid, McDonogh School (MD); Scott LeBrun, Assistant Director of Secondary School Placement, Fay School (MA); Stu Rosenwald,
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With Sandra E. Timmons, President, A Better Chance; Michael Gary, Director of Admissions, Phillips Exeter Academy & Rhonda Auguste, Executive Director, The Wight Foundation Using the 50th anniversary
