Brand It and They Will Come: Increasing Best-Fit Inquiries with Integrated and Intentional Messaging

August 6, 2019

On almost every campus, admission teams wrestle with some variation on this theme: “Parents fall in love with our school the minute they step on campus.” “On paper, we look expensive. But in person, families see our real value.” “Once you’re here, you just get it.” But how can schools ensure that best-fit families hear the messages that lead them to campus in the first place? Demographic, geographic, and psychographic data make it increasingly possible to find and speak to families who share the values reflected on your campus. Once armed with these data, you must channel the right authentic, evocative, carefully crafted message directly to the right prospects at the right time across a wide range of media. Discover how your school can create a more integrated and intentional messaging strategy to increase inquiries from well-matched families. This presentation includes concrete tactical suggestions for how to more clearly identify and more compellingly engage your best-fit families throughout all stages of the decision journey.

Previous Presentation
Leveraging Summer Programming to Increase Brand Awareness and Loyalty
Leveraging Summer Programming to Increase Brand Awareness and Loyalty

Deana Jaeschke Clapp, Admission Coordinator and former Director of Summer at Blake, The Blake School, MN E...

Next Presentation
The Paths of Conversion: Optimizing Search, Social, and Your Website to Fill Your Funnel
The Paths of Conversion: Optimizing Search, Social, and Your Website to Fill Your Funnel

Tim McDonough, Director of Client Success, Finalsite, CT How can you maintain control of the path a prospe...