Applications Up, Attrition Down: How a Parent Ambassador Program Can Help You Do Both

August 7, 2019

Kristin Poe, Director of Admission, and Kealey Malott, Assistant Director of Admission, River Oaks Baptist School, TX Parent ambassadors can be an effective component of your marketing strategy if you invest in training and cultivating parent stories. According to the most recent NAIS Trendbook, “Personal stories remind people about the school’s values and purpose.” When a school’s parents are excited about the school and share their stories with others, they are recruiting other families and re-recruiting themselves. We share how to develop an effective, sustainable parent ambassador program, including ways to drive applications up by inviting parents to participate in specific tasks.

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