Every year your school will graduate a certain number of students who need to be replaced.
Whether you have one entry point for new students or many grade levels where students can join your program, your job is to make sure the school community is vibrant. This job becomes much more difficult if you are losing students through attrition. As the old saying goes the best student is the one you already have.
Rebecca Malotke-Meslin, Director of Enrollment and Financial Aid at the Avery Coonley School shares details of her exceptional retention program which begins right as families join the school community.
About the Author
Peter Baron is EMA's chief member relations officer, responsible for the creation and oversight of our external programs as well as our membership promise. He oversees marketing and communications, member recruitment and retention, and outreach functions, as well as leadership training programs, research, and other related strategic initiatives. With a career spent in product development, sales, relationship development, and marketing, Peter's success has been built on listening to schools' and families' needs.
Hans Mundahl is EMA's director of professional development and has been an educator since 1995, when he first stepped into the classroom as a Fulbright exchange teacher in the former East Germany. Since then, Hans has taught in a variety of settings, including as an Outward Bound instructor, classroom teacher, house parent, and in higher ed. Hans has served in just about every role possible in an independent school including as an admission officer, program leader, trustee, and head of school.
More Content by Peter Baron and Hans Mundahl