Applications Up, Attrition Down: How a Parent Ambassador Program Can Help You Do Both

August 7, 2019

Kristin Poe, Director of Admission, and Kealey Malott, Assistant Director of Admission, River Oaks Baptist School, TX Parent ambassadors can be an effective component of your marketing strategy if you invest in training and cultivating parent stories. According to the most recent NAIS Trendbook, “Personal stories remind people about the school’s values and purpose.” When a school’s parents are excited about the school and share their stories with others, they are recruiting other families and re-recruiting themselves. We share how to develop an effective, sustainable parent ambassador program, including ways to drive applications up by inviting parents to participate in specific tasks.

Previous Presentation
Communicating Value in an Environment of Increased Choice and Information Overload
Communicating Value in an Environment of Increased Choice and Information Overload

With Mary Worthington and Ayesha Flaherty With access to more information and increased school choice, par...

Next Presentation
How to Win Students and Influence Parents
How to Win Students and Influence Parents

Aimee Gruber, Senior Director of Outreach, The Enrollment Management Association You see them when they c...