Retention of Current Students

  • Successfully Meeting Enrollment and Retention Challenges

    Successfully Meeting Enrollment and Retention Challenges

    With John Littleford, Consultant, Littleford & Associates In 2001, a prosperous lower school (K-8) campus of 223 students emerged as a leading choice for families in California. By 2008, enrollment h

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  • Current Trends and How to Build Your Admission Team

    Current Trends and How to Build Your Admission Team

    Lisa Pelrine, Director of Admission, Chapel Hill-Chauncy Hall School, MA Jennifer McGurn, Director of Admissions, Pace Academy, GA For the last decade, we have been faced with enrollment declines and

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  • Inclusivity & Enrollment Management: What Three White Women Have Learned

    Inclusivity & Enrollment Management: What Three White Women Have Learned

    Zoe Edelen Hare, Assistant Director of Admission, Catlin Gabel School (OR) Sara Nordhoff, Director of Enrollment Management, Catlin Gabel School (OR) Mary Braun, Senior Associate Director of Admission

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  • Intentional Student Onboarding for Successful Transitions

    Intentional Student Onboarding for Successful Transitions

    Jason Giffen, Director of Admissions, North Shore Country Day School (IL) Erik Cooper, Upper School Dean of Students, North Shore Country Day School (IL) The transition period between admission and t

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  • Re-examining Re-Enrollment

    Re-examining Re-Enrollment

    With Sara Nordhoff, Director of Admission and Financial Aid, Catlin Gabel School & Mary Braun, Associate Director of Admission, Catlin Gabel School Many admission offices dread re-enrollment season d

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  • Designing and Implementing a Robust Retention Program

    Designing and Implementing a Robust Retention Program

    Craig Tredenick, Dir. of Enrollment Management, All Saints' Episcopal School, TX We should never take any family’s commitment to our schools for granted, especially given the current economic landsca

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  • Capture the Flag: Diversifying Your International Student Body

    Capture the Flag: Diversifying Your International Student Body

    Don McMillan, President, McMillan, Howland & Spence, MA Tom Sheppard, Dean of Admission and Financial Aid, Lawrenceville, CT Brendon Welker, Dean for Enrollment and External Affairs, Avon Old Farms, C

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  • Communicating Value in an Environment of Increased Choice and Information Overload

    Communicating Value in an Environment of Increased Choice and Information Overload

    With Mary Worthington and Ayesha Flaherty With access to more information and increased school choice, parents need to be reassured their child is in the right school. This presentation shares the sy

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  • Applications Up, Attrition Down: How a Parent Ambassador Program Can Help You Do Both

    Applications Up, Attrition Down: How a Parent Ambassador Program Can Help You Do Both

    Kristin Poe, Director of Admission, and Kealey Malott, Assistant Director of Admission, River Oaks Baptist School, TX Parent ambassadors can be an effective component of your marketing strategy if yo

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  • How to Win Students and Influence Parents

    How to Win Students and Influence Parents

    Aimee Gruber, Senior Director of Outreach, The Enrollment Management Association You see them when they come on tour. You send personalized emails. You track their visits to your website and invite

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  • Admission as a Classroom: Using Student Ambassadors to Further Your Office’s Work and Provide Real Learning Opportunities

    Admission as a Classroom: Using Student Ambassadors to Further Your Office’s Work and Provide Real Learning Opportunities

    Rebecca Brooks, Associate Director of Admissions, Director of Financial Aid, and Amy Graham, Director of Enrollment Management, Pomfret School, CT Admission offices in the fall are nothing but hectic

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  • Leveraging Summer Programming to Increase Brand Awareness and Loyalty

    Leveraging Summer Programming to Increase Brand Awareness and Loyalty

    Deana Jaeschke Clapp, Admission Coordinator and former Director of Summer at Blake, The Blake School, MN Explore strategies to refocus your school’s summer camps and courses to be brand energizers th

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  • The Paths of Conversion: Optimizing Search, Social, and Your Website to Fill Your Funnel

    The Paths of Conversion: Optimizing Search, Social, and Your Website to Fill Your Funnel

    Tim McDonough, Director of Client Success, Finalsite, CT How can you maintain control of the path a prospective student? What do you want them to see when they land on your website from search? Is th

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  • Complex Financial Aid Issues: How to Handle Them?

    Complex Financial Aid Issues: How to Handle Them?

    John Hutchins, Director of Admissions and Financial Aid, Phillips Exeter Academy, NH, and Jackson Marvel, Director of Financial Aid, Hotchkiss School, CT Have you, or your financial aid director, eve

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  • Targeting the Middle Class

    Targeting the Middle Class

    Melanie Connors, Vice President of Admission, Pine Crest School (FL) Steven Casey, Director of Financial Aid and Analytics, Pine Crest School (FL) Socioeconomic diversity is key to healthy admission

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  • GOAL! Enrollment Marketing that Works [Podcast Ep.18]

    GOAL! Enrollment Marketing that Works [Podcast Ep.18]

    Peter and Hans find out how Scott Allenby, director of marketing and strategic initiatives for Proctor Academy, creates and refines the school’s enrollment marketing strategy to hit yearly enrollment

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  • Heading Off Summer Melt at the Pass, Barbecue Style!

    Heading Off Summer Melt at the Pass, Barbecue Style!

    by Jim Rieder, head of admissions, West Island College (Alberta, Canada) West Island College (WIC) is a coeducational independent day school for grades 7-12 located in Calgary, Alberta, Canada....

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  • In Perpetuity: Common Questions about Enrollment Contracts

    In Perpetuity: Common Questions about Enrollment Contracts

    by Debra P. Wilson, general counsel, National Association of Independent Schools (NAIS) and incoming president of the Southern Association of Independent Schools (SAIS) As we once again enter...

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  • The Power of Data-Driven Marketing44:22

    The Power of Data-Driven Marketing

    Learn about the awesome strategic power and opportunities inherent in data-driven marketing.

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  • Growth by Design

    Growth by Design

    by Greg Bamford Four years ago, Watershed School faced a real enrollment challenge. Despite an innovative educational model, we had high attrition and a poorly understood identity in our market....

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