The Millennials Are Coming! How Will They Impact Your Financial Aid Strategy?

September 16, 2019 EMA Team

The Millennials Are Coming! How Will They Impact Your Financial Aid Strategy?

with Mark Mitchell, Vice President, National Association of Independent Schools (NAIS) 

According to a 2016 study by Pew Research Center, millennials now outnumber baby boomers and are becoming increasingly visible in schools’ pools of prospective and current parents. With experiences, attitudes, behaviors, and motivations that are distinct from earlier generations, millennials demand unique strategic approaches to engage them in the independent school enrollment funnel, especially when it comes to perceptions of value and affordability. 

Explore the defining characteristics of millennials and examine how to shape your communications, technology, and policies regarding tuition and financial aid to match their beliefs, habits, and desires.

Learn how to: 
- Identify the main characteristics that define the millennial generation. 
- Refine and/or create financial aid policies with the motivations and expectations of millennials in mind. 
- Craft financial aid communication strategies that will resonate with millennials.

DOWNLOAD MARK'S SLIDES

Previous Article
Glossary of Marketing Terms - Courtesy of NABI
Glossary of Marketing Terms - Courtesy of NABI

Courtesy of The Association of Boarding Schools'(TABS) North American Boarding Initiative (NABI) is this sn...

Next Article
The Business of Enrollment
The Business of Enrollment

with Chad Tew, founding principal, Tew & Associates The skill set for admission success is rapidly evolving...