Pitch Practice: Creating Starters and Closers Across a School Community

Pitch Practice: Creating Starters and Closers Across a School Community

Mike Kinnealey, Director of Admission, The Governor’s Academy, MA

While the title is baseball-centered, the purpose of this presentation is to show how one school used Daniel’s Pink’s argument for the importance of pitch practice in his book To Sell is Human to train admission, advancement, and faculty to talk about their schools. Through a positive assessment of shared core beliefs, an open conversation about institutional vulnerabilities, and a willingness to share (and practice) responses to opportunities and challenges, we worked together to advocate for our school and prepare for a campaign.

Previous Article
Diving Into Data
Diving Into Data

As the independent school landscape becomes more complex, the need for enrollment managers to produce (and ...

Next Article
Advice from a Road Warrior
Advice from a Road Warrior

Ins and Outs of International Student Recruitment by Joshua D. Clark, Director of Admissions, Hawaii Prepar...