Resources

The Enrollment Management Association is the nonprofit member organization dedicated to the advancement and support of independent school admission professionals around the world. Our Mission: To advance and add value to the private school admission process for schools, students, and families.

  • Join Us In Welcoming Our Newest Trustees

    Join Us In Welcoming Our Newest Trustees

    The EMA board of trustees is pleased to announce the appointment of three new trustees beginning their terms this July 1. We’re looking forward to their vision and leadership in the coming...

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  • 2019-2020 SSAT Standard Test Dates

    2019-2020 SSAT Standard Test Dates

    Mark your calendars for the upcoming academic year! The SSAT Standard test administration schedule for testing year 2019-20 is below. Student registration for these dates will be available online...

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  • The Case for an Enrollment Manager and Admission Director

    The Case for an Enrollment Manager and Admission Director

    Allison Letourneau, Associate Head of School for Enrollment Management, The White Mountain School (NH)Peter Wickman, Director of Admission and Financial Aid, The White Mountain School (NH)There’s...

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  • Announcing our 2018 Award Recipients

    Announcing our 2018 Award Recipients

    Congratulations to Our Award Winners! We are pleased to announce the recipients of our annual awards, presented at the 2018 Annual Conference this past September in San Diego. David Baker,...

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  • ALC Focuses on Building Leadership Capacity

    ALC Focuses on Building Leadership Capacity

    by Eric Barber and Heather Eckert, ALC co-chairs The Admission Leadership Council (ALC) is excited to have a new space in each issue of The Yield to share our work with you. The ALC just...

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  • School Profile: St. Timothy’s School

    School Profile: St. Timothy’s School

    School Overview Location: Stevenson, MarylandEnrollment: 200Type of School: Girls’ boarding and day school for grades 9-12 Describe the attributes that characterize St. Timothy’s and make it...

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  • Three x 3: Access and Applications

    Three x 3: Access and Applications

    The Yield asked three directors from community-based organizations (CBOs) to provide insight into the unique challenges facing students and families new to independent schools and how the...

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  • Fairness in Testing

    Fairness in Testing

    by Keith Wright, Ph.D., director of psychometrics, The Enrollment Management Association Given the heightened focus on standardized testing in today’s media, it is not surprising that...

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  • Heading Off Summer Melt at the Pass, Barbecue Style!

    Heading Off Summer Melt at the Pass, Barbecue Style!

    by Jim Rieder, head of admissions, West Island College (Alberta, Canada) West Island College (WIC) is a coeducational independent day school for grades 7-12 located in Calgary, Alberta, Canada....

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  • Changing Data Protection Law: What’s Coming, How to Prepare

    Changing Data Protection Law: What’s Coming, How to Prepare

    by Mark Orchison, managing director, 9ine Consulting Data protection law is changing on a global scale. Initiated in part by the General Data Protection Regulation (GDPR), a regulation in EU law...

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  • Community Book Clubs: Breaking Down Barriers

    Community Book Clubs: Breaking Down Barriers

    by Nishant Mehta, head of school, The Children’s School (GA) Families choose K-12 independent schools to give their children a competitive advantage in life. We teach the whole child because...

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  • In Perpetuity: Common Questions about Enrollment Contracts

    In Perpetuity: Common Questions about Enrollment Contracts

    by Debra P. Wilson, general counsel, National Association of Independent Schools (NAIS) and incoming president of the Southern Association of Independent Schools (SAIS) As we once again enter...

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  • Member Spotlight: Ann R. Miller

    Member Spotlight: Ann R. Miller

    Ann R. Miller, director of enrollment and financial aid, Greens Farms Academy (CT) Why do you belong to The Enrollment Management Association? I have been a member of The Enrollment Management...

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  • The View from 30,000 Feet

    The View from 30,000 Feet

    Experts on the latest trends impacting enrollment management in our schools Sometimes to see more clearly, it helps to take a step back and listen to others’ perspectives. The Yield spoke with...

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  • An Interview with LGBTQ Advocacy Pioneer Julie Mencher

    An Interview with LGBTQ Advocacy Pioneer Julie Mencher

    Julie Mencher, MSW, is a psychotherapist, consultant, educator, and trainer in private practice. All students need a welcoming, safe, and supportive school environment to best develop...

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  • School Profile: International School of the Peninsula (CA)

    School Profile: International School of the Peninsula (CA)

    School Overview:Palo Alto, California Enrollment: 545 Type of school: Coed, pre-Kindergarten to grade 8 day school providing French and Chinese language immersion. Maile, when did you start...

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  • Three x 3: School Videos

    Three x 3: School Videos

    We have witnessed the evolution of the school video. Not that long ago, school videos were 20 and even 30 minutes in length and viewed on VHS cassettes. The tone was typically serious and the...

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  • Member Spotlight: Katelyn Forero, Associate Director of Admission, Viewpoint School (CA)

    Member Spotlight: Katelyn Forero, Associate Director of Admission, Viewpoint School (CA)

    The Yield sat down with EMA member Katelyn Forero to learn a little bit more about her experience and her membership motivation. Why do you belong to The Enrollment Management Association? For...

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  • Character Counts and Counting Character: A New Way to Measure Skills

    Character Counts and Counting Character: A New Way to Measure Skills

    Assessing an applicant’s character may be one of the more challenging aspects of the independent school admission process. But The Character Skills Snapshot, a tool launched by the Enrollment...

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  • Taking the Pulse: Understanding and Communicating with Millennials

    Taking the Pulse: Understanding and Communicating with Millennials

    Do you wonder how—and where—to best communicate with millennials about your school? MaryLeigh Bliss, editor in chief at YPulse, and her team decode and demystify millennials and teens for many...

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