Marketing & Recruitment of New Families

The school has a robust pipeline of applicants. The school effectively identifies and recruits an adequate number of appropriate families and stewards them through the admission process.

  • How do experienced enrollment leaders learn about unfamiliar markets? [S1.E16]

    How do experienced enrollment leaders learn about unfamiliar markets? [S1.E16]

    Part one of our conversation with Christian Donovan.

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  • How do you authentically differentiate in a crowded marketplace? [S1.E14]

    How do you authentically differentiate in a crowded marketplace? [S1.E14]

    A conversation with Mark Devey.

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  • Are Independent Schools Selling a Product Today’s Parents Want? [S1.E13]

    Are Independent Schools Selling a Product Today’s Parents Want? [S1.E13]

    A conversation with Dr. Jennifer Zaccara and Dr. Greg Martin.

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  • Five Takeaways from a Conversation About Shadow Days

    Five Takeaways from a Conversation About Shadow Days

    Customized, in-person opportunities to experience the day-to-day life of the school can be an important part of the family journey to enroll.

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  • What’s New and Shiny (and tried and true) in Independent School Marketing [Ep. 107]

    What’s New and Shiny (and tried and true) in Independent School Marketing [Ep. 107]

    A conversation with Angie Ward.

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  • How COVID-19 Has Affected the Demographics of Enrollment [Ep. 106]

    How COVID-19 Has Affected the Demographics of Enrollment [Ep. 106]

    A conversation with Professor Nathan Grawe.

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  • Marketing & Recruitment of New Families

    Marketing & Recruitment of New Families

    Recruitment and selection of new students are the bread and butter of the enrollment office. This is the work that's critical to the success of your institution

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  • The Strategic Enrollment Management Spectrum

    The Strategic Enrollment Management Spectrum

    Explore the seven levers of the enrollment spectrum and consider how they work together to contribute to your enrollment success.

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  • Marketing Reports to Enrollment Management at Woodward Academy [Ep.100]

    Marketing Reports to Enrollment Management at Woodward Academy [Ep.100]

    A conversation with Nija Meyer.

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  • How We Launched a Transitional Kindergarten Program in May (and filled it in 21 days) [Ep.99]

    How We Launched a Transitional Kindergarten Program in May (and filled it in 21 days) [Ep.99]

    A conversation with Laurel Baker Tew & Mark McKee.

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  • Marketing in an Unscripted World [Ep. 97]

    Marketing in an Unscripted World [Ep. 97]

    A conversation with Sam Birdsong.

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  • Using Your Brand Voice to Speak with Transparency & Trust [Ep.96]

    Using Your Brand Voice to Speak with Transparency & Trust [Ep.96]

    A conversation with Risa Engel.

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  • Let's Redesign the External Functions of the School [Ep.92]

    Let's Redesign the External Functions of the School [Ep.92]

    A conversation with Jennifer Hillen and Ann Snyder

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  • Exclusivity and Access in Higher Education [Ep.91]

    Exclusivity and Access in Higher Education [Ep.91]

    A conversation with Jeff Selingo.

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  • The Ride to Independent Schools 2020-2021 [Ep.90]

    The Ride to Independent Schools 2020-2021 [Ep.90]

    A conversation with Chuck English

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  • The Essential Partnership: Your CFO and Financial Aid Officer53:43

    The Essential Partnership: Your CFO and Financial Aid Officer

    ALC Roundtable, April 19, 2021

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  • We’re All In This Together: How one group of enrollment leaders is working together to better serve families [Ep.82]

    We’re All In This Together: How one group of enrollment leaders is working together to better serve families [Ep.82]

    A conversation with Julie Wadland.

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  • Re-inventing the International Student Program at Oaks Christian School [Ep.81]

    Re-inventing the International Student Program at Oaks Christian School [Ep.81]

    A conversation with Nicole Oakes.

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  • Who Gets In and Why: A Year Inside College Admissions [Ep.75]

    Who Gets In and Why: A Year Inside College Admissions [Ep.75]

    A conversation with Jeff Selingo

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  • EMA AC2020: It's a Great Value!1:31

    EMA AC2020: It's a Great Value!

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