Marketing & Recruitment of New Families

The school has a robust pipeline of applicants. The school effectively identifies and recruits an adequate number of appropriate families and stewards them through the admission process.

  • Five Takeaways from a Conversation About Shadow Days

    Five Takeaways from a Conversation About Shadow Days

    Customized, in-person opportunities to experience the day-to-day life of the school can be an important part of the family journey to enroll.

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  • Recruitment & Selection of New Students

    Recruitment & Selection of New Students

    Recruitment and selection of new students are the bread and butter of the enrollment office. This is the work that's critical to the success of your institution

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  • The Strategic Enrollment Management Spectrum

    The Strategic Enrollment Management Spectrum

    Explore the seven levers of the enrollment spectrum and consider how they work together to contribute to your enrollment success.

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  • The Essential Partnership: Your CFO and Financial Aid Officer53:43

    The Essential Partnership: Your CFO and Financial Aid Officer

    ALC Roundtable, April 19, 2021

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  • Member Minute: All About Fee Waivers1:31

    Member Minute: All About Fee Waivers

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  • EMA AC2020: It's a Great Value!1:31

    EMA AC2020: It's a Great Value!

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  • SSAT Testing in 2020-2021 [Recorded Webinar]27:13

    SSAT Testing in 2020-2021 [Recorded Webinar]

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  • Understand Your Families Better with Parent Personas

    Understand Your Families Better with Parent Personas

    COVID-19 has forced us all, schools and families alike, to examine our priorities and to reexamine the ways in which we work to achieve our most important goals.

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  • The Next Normal: How K–12 Independent Schools Can Survive and Thrive in a New Landscape (Executive Summary)

    The Next Normal: How K–12 Independent Schools Can Survive and Thrive in a New Landscape (Executive Summary)

    As schools continue to face the many challenges brought on by COVID-19, everyone is doing exceptional work finding new and creative ways to innovate their programs, tools, communications, and so much

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  • Paul LeBlanc from Southern New Hampshire University [Ep.58] [May 8]

    Paul LeBlanc from Southern New Hampshire University [Ep.58] [May 8]

    Redefining and Reimagining Campus-Based Learning

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  • Building Your Strategy For Enrollment Melt During COVID-19

    Building Your Strategy For Enrollment Melt During COVID-19

    Melt, from an enrollment management perspective, is the number of students, sometimes 5–10% of your newly enrolled, who pay a deposit in the spring, but exit the process and

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  • How to Create and Enhance a Virtual Campus Visit Now and in the Future

    How to Create and Enhance a Virtual Campus Visit Now and in the Future

    One of the most powerful tools in the Admissions’ toolkit is the in-person campus tour. These visits give school representatives a chance to show the personality of their campus and to highlight what

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  • Dial Up Your Digital Marketing: Brand Identity Roundtable48:15

    Dial Up Your Digital Marketing: Brand Identity Roundtable

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  • Recruiting International Students: Trends, Opportunities & Pitfalls [Ep.42]

    Recruiting International Students: Trends, Opportunities & Pitfalls [Ep.42]

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  • Summer Camp as an Enrollment Driver

    Summer Camp as an Enrollment Driver

    Does your school offer summer camps or programs? Chances are, the answer is yes. According to NAIS’s recent Survey on Non-Tuition Sources of Income, 84% do.

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  • The Double Edged Sword of Diversity [Ep.41]

    The Double Edged Sword of Diversity [Ep.41]

    Dr. Derrick Gay is an internationally recognized consultant to businesses, educational, arts, and philanthropic organizations around the world regarding issues of diversity and inclusion.

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  • Learn How to Interpret Your Results for The Character Skills Snapshot23:04

    Learn How to Interpret Your Results for The Character Skills Snapshot

    An in-depth lesson on how to interpret Character Skills Snapshot results and gather a more holistic view of your applicants.

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  • Member Minute: Erosion of the Base1:12

    Member Minute: Erosion of the Base

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  • A New Guide to Help You Interpret Character Skills Snapshot Results

    A New Guide to Help You Interpret Character Skills Snapshot Results

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  • The Yield: Winter 2019/2020 Edition

    The Yield: Winter 2019/2020 Edition

    Fewer students are entering the applicant pool at the lower school level. In our Winter 2020 Yield cover story, we look at case studies and potential strategies to stem the eroding enrollment numbers

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