Strategic Marketing, Planning, and Implementation

With Jon Deveaux and Ken Mason

Learn how one small boarding/day school committed to a new marketing program: conducted research, developed a comprehensive strategy, set goals, implemented a plan, measured the results - and found itself breaking admission records. Review the combination of right elements (institutional support, clear objectives, allocated resources, flexibility, and the right tools) that can yield a measurable return on your school'€™s investment. Real examples and data, tools and resources, and the major phases of program implementation are shared. The session includes discussion of the pros, cons and challenges that you might consider as you move toward a more coordinated marketing program.