With Travis Warren, President, WhippleHill & Robin Cook, Director of Electronic Communication, Pomfret School
Have you thought about how your admission prospects and families are interacting with your website's admission information? Google's research clearly shows smartphone are the backbone for our daily web interactions, and that they're often the starting point for online activity.
So what does this mean for your admission communication strategy?
From smartphone to tablet, laptop to desktop, prospective families are on multiple screens all day long, splitting their attention from one medium to another - consuming your content in different ways. Are you delivering the right admissions information at the right time on the right device? We'll lay out the foundation for a responsive website and tell you why it matters.
Hear how Pomfret School developed and executed a multi-screen strategy and learn how you can deliver your school's awesome content to thrive in a multi-device world.
