Open House Mgmt Series Part II: Strengthening Each Event

With Peter Anderson

Open Houses are a means of communicating what is real about your program, but they are also a pragmatic exercise in moving interested families to the next stage of the admission funnel.

This session will walk through the most common components of open houses – senior administrators’ introductions and roles, the admission director’s core presentation, faculty, parent, and student panels, and the value of highlighting your school’s unique extras – with the goal of providing a structurally innovative foundation of each component of the event and finding a balance between presenting your features and marketing your advantages.