Elevating the Profession from the Inside Out: The Power of Internal Marketing

Presented by Eric Barber and Kathryn Sullivan

The admission function is integral to the health of our schools, but often one of the most misunderstood or under appreciated. Most of our resources are expended on external marketing efforts, but educating our internal market (faculty, administrators, trustees, parents, and students) is low or missing on the priority list. Learn about different models to effectively self-promote the value of you, your staff, and the admission profession in ways that are constructive and promote thought leadership.