To offset the impact of the pandemic on college admission numbers, many institutions that lack historic reputations have taken action. University marketing has evolved to include reaching out to prospective students and their parents earlier in high school and customizing outreach through coordinated digital, print, and in-person events.

In this presentation from The Chronicle of Higher Education and the PROSPECT by Enrollment Management Association, a panel of experts discussed strategies for dealing with fluctuating enrollment.

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EMA
October 25, 2022
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To offset the impact of the pandemic on college admission numbers, many institutions that lack historic reputations have taken action. University marketing has evolved to include reaching out to prospective students and their parents earlier in high school and customizing outreach through coordinated digital, print, and in-person events.

In this presentation from The Chronicle of Higher Education and the PROSPECT by Enrollment Management Association, a panel of experts discussed strategies for dealing with fluctuating enrollment.

EMA
October 25, 2022