To offset the impact of the pandemic on college admission numbers, many institutions that lack historic reputations have taken action. University marketing has evolved to include reaching out to prospective students and their parents earlier in high school and customizing outreach through coordinated digital, print, and in-person events.
In this presentation from The Chronicle of Higher Education and the PROSPECT by Enrollment Management Association, a panel of experts discussed strategies for dealing with fluctuating enrollment.
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31:46Recruiting Private School Students With PROSPECT
Learn how PROSPECT helps colleges and universities increase enrollment by connecting with high-achieving domestic and international private school students.
1:07:39Hurdles to College Admissions—The Student Perspective
Watch a panel of high school students assembled by The Chronicle of Higher Education discuss what can colleges do to appeal to them and make applying easier.
51:51The Art and Science of Conversion
Watch education marketing guru Seth Odell discuss ten tactical—and practical—tips to help higher education institutions improve campaign performance.
2:37Introducing PROSPECT for Higher Ed
Discover PROSPECT, the first college recruitment tool that provides the ability to communicate with private day and boarding school students and their parents.
2:18Discover the benefits of recruiting international private school students to your college or university using PROSPECT.
Recruiting Private School Students: Why Every College Needs a Strategy
Higher education enrollment is undergoing a seismic shift, but the right private school student recruitment strategy can solidify admissions for years to come.
2:55Recruit the Right Students With PROSPECT
Learn how to pinpoint the right students for your institution with PROSPECT's advanced segmenting features.
2:23How to Recruit Students of Faith With PROSPECT
Recruit private school students of faith, including those who identify with Catholicism, Buddhism, Hinduism, Islam, and Judaism, to your college or university.