Member Minute: Surveys in the Member Community!

Welcome to EMA’s Member Minute where I’ll be teaching you an actionable strategy, tip, trick, or hack to help you meet your enrollment goals and all that in about a minute!

If you’re making complicated decisions it can be helpful to have data. For example, did you know international parents find school review sites more important than your website or that for 83% of families the student is the primary decision-maker in the admission process? (Source: The Ride to Independent Schools 2020-2021).

We think data is so important we’re regularly dropping reports into the Member Community for you to use in your board reports, faculty presentations, and to inform you decision making. We’ve already found some cool things like 75% of schools are offering in-person tours this fall and 71% are offering virtual ones. (Source: September 2021 Flash Survey).

But here’s the thing: for our data to be useful we need you to participate! To find the latest survey and all the results of past surveys head on over to!


About the Author

Hans Mundahl

Hans Mundahl is the Director of Professional Development at EMA. He has been an educator since 1995 when he first stepped into the classroom as a Fulbright exchange teacher in the former East Germany. Since then Hans has done just about every job possible at an independent school from teacher to administrator. Most recently Hans was the head of school at a K-8 day school in central New Hampshire. Hans’s spare time is usually spent with his family but he is also passionate about the outdoors and protecting the environment.

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