Member Minute: Erosion of the Base

Welcome to EMA’s Member Minute where I’ll be teaching you an actionable strategy, tip, trick, or hack to help you meet your enrollment goals - all in about a minute.

Maybe it’s caused by a demographic shift, more free options, or the long tail effect of tuition outpacing family income, but the end result is the same: there are fewer students entering the applicant pool and that’s forcing us to shift our enrollment strategies. 

Sure - you could chase new families but you also need to focus on retention and your base. Maybe you’re working on strategies such as

  • Reducing the barriers to entry
  • Using partnerships to increase agility
  • Positioning yourself uniquely in the market
  • Considering doing less while doing it better

If you want to dive deep into these topics including actionable strategies and case studies check out the latest issue of The Yield in your mail box or at

That’s been your Member Minute! If you have a question or a comment you can find me in the Member Community!

About the Author

Hans Mundahl

Hans Mundahl is the Director of Professional Development at EMA. He has been an educator since 1995 when he first stepped into the classroom as a Fulbright exchange teacher in the former East Germany. Since then Hans has done just about every job possible at an independent school from teacher to administrator. Most recently Hans was the head of school at a K-8 day school in central New Hampshire. Hans’s spare time is usually spent with his family but he is also passionate about the outdoors and protecting the environment.

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