Marketing & Communications

  • Admission is Everyone's Business!

    Admission is Everyone's Business!

    With Priscilla Lund, Director of Admissions, Capitol Hill Day School (DC) Small PK-8 schools frequently have small admission departments. Yet these directors of admission face the same challenges in

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  • Lifehack Your Message: Quick Fixes to Achieve More Effective Messaging Now

    Lifehack Your Message: Quick Fixes to Achieve More Effective Messaging Now

    With Patti Crane, Founder & President, Crane MetaMarketing Ltd. (GA) & Tiffany Hendryx, Senior Marketing Strategist, Crane MetaMarketing Ltd. (GA) Does your marketing strategy feel like a game of Wha

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  • Millennials 101 & Trend Overviews

    Millennials 101 & Trend Overviews

    With Maryleigh Bliss A snapshot of young consumers today, from what makes them different from generations that came before them, to the big trends shaping their views right now. Millennials are the l

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  • Business and Networking Etiquette

    Business and Networking Etiquette

    Crystal Bailey, Director, The Etiquette Institute of Washington An experienced consultant and public speaker, Crystal is dedicated to helping business professionals polish their executive presence an

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  • Inclusivity & Enrollment Management: What Three White Women Have Learned

    Inclusivity & Enrollment Management: What Three White Women Have Learned

    Zoe Edelen Hare, Assistant Director of Admission, Catlin Gabel School (OR) Sara Nordhoff, Director of Enrollment Management, Catlin Gabel School (OR) Mary Braun, Senior Associate Director of Admission

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  • The Power of Auxiliary Programming: Growing Brand, Pipeline, and Revenue

    The Power of Auxiliary Programming: Growing Brand, Pipeline, and Revenue

    Sarah Dalton Quinn, Director of Admission, Miss Porter's School (CT) Kat Simison, Associate Director of Admission & Director of Summer Programs, Miss Porter's School (CT) Reflect on what is unique ab

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  • Boosting Lower School Inquiries, Applicants, and Enrollment

    Boosting Lower School Inquiries, Applicants, and Enrollment

    With Meghan Kiley, Admission Associate, The Wheeler School & Tanya Graham, Admission Associate, The Wheeler School Is your lower school struggling to recruit and retain strong families? Come learn ho

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  • Student-Led Communications

    Student-Led Communications

    With Robin Cook, Director of Electronic Communications, Pomfret School & Carson Roy, Director of Admissions and Financial Aid, Pomfret School Learn how Pomfret School’s media team enhances the school

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  • Tailoring the Message

    Tailoring the Message

    With Claire Goldsmith, Executive Director, Malone Schools Online Network (CA) Using the Stanford University Online High School as a case study, this presentation investigates how independent schools

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  • How to Implement a Successful Tour Guide Program

    How to Implement a Successful Tour Guide Program

    With Farrell Swain, Associate Director of Admission, Westminster School (CT) The student tour guide is usually the first person a prospective family meets when they arrive on campus. This guide has

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  • Cross-Collaboration: Leveraging your Alumni for Admission

    Cross-Collaboration: Leveraging your Alumni for Admission

    Cameron Steese, Senior Associate Director of Admissions, St. Timothy's School, MD Kimberly Coughlin, Director of Admissions, St. Timothy's School, MD Four years ago, St. Timothy’s School opened at 14

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  • It's What's Inside that Counts: Internal Marketing Partnerships to Increase Enrollment and Retention

    It's What's Inside that Counts: Internal Marketing Partnerships to Increase Enrollment and Retention

    Mike Connor, President, Connor Associates Strategic Services, LLC, CA What are the marketing responsibilities of the faculty? Head of school? Trustees? Business officer? Admission director? Developme

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  • Viewbook vs. Reality: A New Diversity Lens for Admission

    Viewbook vs. Reality: A New Diversity Lens for Admission

    Kim Scott, Director of Admissions Lower/Middle School, Georgetown Day School, DC Lisa Shambaugh, Director of Admission, St. Andrew's Episcopal School, MD As admission professionals, we are charged wi

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  • Utilizing Student Ambassadors to Showcase Your School

    Utilizing Student Ambassadors to Showcase Your School

    Cindy Newsom, Director of Admission, The Episcopal School of Dallas, TX Devean Owens, Admission Coordinator, The Episcopal School of Dallas, TX Ashley Beck, Assistant Director of Admission, The Episco

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  • Knowing Your Virtual Visitors: An Introduction to Google Analytics

    Knowing Your Virtual Visitors: An Introduction to Google Analytics

    Austin Harvey, Assistant Director of Admission, Fountain Valley School of Colorado, CO Learn how to gather information using Google Analytics on a school's website. Learn how to translate and leverag

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  • Keeping the Human Touch in a Technological World

    Keeping the Human Touch in a Technological World

    Jason Hersom, Director of Admission and Financial Aid, Walnut Hill School for the Arts, MA Kristin Corbin, Director of Enrollment Management, The Meadowbrook School of Weston, MA Technology has given

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  • Unknown to Unstoppable: Building your School's Brand Abroad

    Unknown to Unstoppable: Building your School's Brand Abroad

    With Kristen Mariotti and John A. Williamson In a time when schools are attracting students from every corner of the globe, building a brand and developing name recognition in new regions is crucial

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  • It’s Not Just Your Story – It’s How You Tell It

    It’s Not Just Your Story – It’s How You Tell It

    With Lynne Breen and Elonide Semmes Coming off the recent recession, Waynflete School in Portland, Maine needed to build its applicant pool, deal with increased competition, overturn outdated percept

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  • Creating Independent School Tuition Pages that Convert

    Creating Independent School Tuition Pages that Convert

    With Tim McDonough Independent school affordability is a top concern for prospective students and parents. Tuition and financial aid pages are a necessary evil on your website. They are a top search

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  • Communicating Value in an Environment of Increased Choice and Information Overload

    Communicating Value in an Environment of Increased Choice and Information Overload

    With Mary Worthington and Ayesha Flaherty With access to more information and increased school choice, parents need to be reassured their child is in the right school. This presentation shares the sy

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