Communicating Value in an Environment of Increased Choice and Information Overload

August 7, 2019

With Mary Worthington and Ayesha Flaherty With access to more information and increased school choice, parents need to be reassured their child is in the right school. This presentation shares the systematic approach that The Langley School has implemented with current parents to drive engagement and long-term commitment. Learn the specific strategies and tactics they used to manage and forecast re-enrollment, such as on-campus events and a retention committee. Learn about the communication channels they introduced to meet the diverse preferences of our parents, such as webinars and social media. Finally, we’ll discuss the messages we are using to reinforce our value proposition and help parents spread the message into their communities.

Previous Presentation
Creating Independent School Tuition Pages that Convert
Creating Independent School Tuition Pages that Convert

With Tim McDonough Independent school affordability is a top concern for prospective students and parents....

Next Presentation
The Decision is in the Details
The Decision is in the Details

With Jennifer Cullinan, Chris Carlisle, Adrienne Taylor, and Whitney Shelton In the admission world, one s...