With Mary Worthington and Ayesha Flaherty With access to more information and increased school choice, parents need to be reassured their child is in the right school. This presentation shares the systematic approach that The Langley School has implemented with current parents to drive engagement and long-term commitment. Learn the specific strategies and tactics they used to manage and forecast re-enrollment, such as on-campus events and a retention committee. Learn about the communication channels they introduced to meet the diverse preferences of our parents, such as webinars and social media. Finally, we’ll discuss the messages we are using to reinforce our value proposition and help parents spread the message into their communities.
Home » Marketing & Communications » Communicating Value in an Environment of Increased Choice and Information Overload
Creating Independent School Tuition Pages that Convert
With Tim McDonough Independent school affordability is a top concern for prospective students and parents....
Other content in this Stream
Dial Up Your Digital Marketing Part 2: Brand Identity Best Practices
Small Colleges are Under Threat, This School is Reinventing Itself [Ep.36]
A small school facing enrollment challenges and under threat from powerful external forces makes tough choices to reinvent itself. Sound familiar? Think we’re talking about an independent school?
How to Produce a Video on Your Phone
Member Minute: Does Your Website Pass the Whofer Test?
How to Conduct a School Social Media Audit
Building meaningful connections: How to create an effective Student, Parent, and Alumni Ambassador program.
Member Minute: Calculate ROI of Print Ads
How can you calculate the ROI of print advertisements?
Student Prospect Lists - Enhanced Filtering - Live Demo (2019-2020)
Member Minute: Email Campaigns
Get started with Direct Email Campaigns
Member Minute: Video for Social Media
The best camera to use might be the one you already have.
If You Provide It, They Will Come: Welcoming Prospective Students to Campus
Admission is Everyone's Business!
With Priscilla Lund, Director of Admissions, Capitol Hill Day School (DC) Small PK-8 schools frequently have small admission departments. Yet these directors of admission face the same challenges in
Lifehack Your Message: Quick Fixes to Achieve More Effective Messaging Now
With Patti Crane, Founder & President, Crane MetaMarketing Ltd. (GA) & Tiffany Hendryx, Senior Marketing Strategist, Crane MetaMarketing Ltd. (GA) Does your marketing strategy feel like a game of Wha
Millennials 101 & Trend Overviews
With Maryleigh Bliss A snapshot of young consumers today, from what makes them different from generations that came before them, to the big trends shaping their views right now. Millennials are the l
Business and Networking Etiquette
Crystal Bailey, Director, The Etiquette Institute of Washington An experienced consultant and public speaker, Crystal is dedicated to helping business professionals polish their executive presence an
Inclusivity & Enrollment Management: What Three White Women Have Learned
Zoe Edelen Hare, Assistant Director of Admission, Catlin Gabel School (OR) Sara Nordhoff, Director of Enrollment Management, Catlin Gabel School (OR) Mary Braun, Senior Associate Director of Admission
The Power of Auxiliary Programming: Growing Brand, Pipeline, and Revenue
Sarah Dalton Quinn, Director of Admission, Miss Porter's School (CT) Kat Simison, Associate Director of Admission & Director of Summer Programs, Miss Porter's School (CT) Reflect on what is unique ab
Boosting Lower School Inquiries, Applicants, and Enrollment
With Meghan Kiley, Admission Associate, The Wheeler School & Tanya Graham, Admission Associate, The Wheeler School Is your lower school struggling to recruit and retain strong families? Come learn ho
With Robin Cook, Director of Electronic Communications, Pomfret School & Carson Roy, Director of Admissions and Financial Aid, Pomfret School Learn how Pomfret School’s media team enhances the school
Tailoring the Message