Marketing & Communications

Admission is Everyone's Business!

With Priscilla Lund, Director of Admissions, Capitol Hill Day School (DC) Small PK-8 schools frequently have small admission departments. Yet these directors of admission face the same challenges in

Lifehack Your Message: Quick Fixes to Achieve More Effective Messaging Now

With Patti Crane, Founder & President, Crane MetaMarketing Ltd. (GA) & Tiffany Hendryx, Senior Marketing Strategist, Crane MetaMarketing Ltd. (GA) Does your marketing strategy feel like a game of Wha

Millennials 101 & Trend Overviews

With Maryleigh Bliss A snapshot of young consumers today, from what makes them different from generations that came before them, to the big trends shaping their views right now. Millennials are the l

Business and Networking Etiquette

Crystal Bailey, Director, The Etiquette Institute of Washington An experienced consultant and public speaker, Crystal is dedicated to helping business professionals polish their executive presence an

Inclusivity & Enrollment Management: What Three White Women Have Learned

Zoe Edelen Hare, Assistant Director of Admission, Catlin Gabel School (OR) Sara Nordhoff, Director of Enrollment Management, Catlin Gabel School (OR) Mary Braun, Senior Associate Director of Admission

The Power of Auxiliary Programming: Growing Brand, Pipeline, and Revenue

Sarah Dalton Quinn, Director of Admission, Miss Porter's School (CT) Kat Simison, Associate Director of Admission & Director of Summer Programs, Miss Porter's School (CT) Reflect on what is unique ab

Boosting Lower School Inquiries, Applicants, and Enrollment

With Meghan Kiley, Admission Associate, The Wheeler School & Tanya Graham, Admission Associate, The Wheeler School Is your lower school struggling to recruit and retain strong families? Come learn ho

Student-Led Communications

With Robin Cook, Director of Electronic Communications, Pomfret School & Carson Roy, Director of Admissions and Financial Aid, Pomfret School Learn how Pomfret School’s media team enhances the school

Tailoring the Message

With Claire Goldsmith, Executive Director, Malone Schools Online Network (CA) Using the Stanford University Online High School as a case study, this presentation investigates how independent schools

How to Implement a Successful Tour Guide Program

With Farrell Swain, Associate Director of Admission, Westminster School (CT) The student tour guide is usually the first person a prospective family meets when they arrive on campus. This guide has

Cross-Collaboration: Leveraging your Alumni for Admission

Cameron Steese, Senior Associate Director of Admissions, St. Timothy's School, MD Kimberly Coughlin, Director of Admissions, St. Timothy's School, MD Four years ago, St. Timothy’s School opened at 14

It's What's Inside that Counts: Internal Marketing Partnerships to Increase Enrollment and Retention

Mike Connor, President, Connor Associates Strategic Services, LLC, CA What are the marketing responsibilities of the faculty? Head of school? Trustees? Business officer? Admission director? Developme

Viewbook vs. Reality: A New Diversity Lens for Admission

Kim Scott, Director of Admissions Lower/Middle School, Georgetown Day School, DC Lisa Shambaugh, Director of Admission, St. Andrew's Episcopal School, MD As admission professionals, we are charged wi

Utilizing Student Ambassadors to Showcase Your School

Cindy Newsom, Director of Admission, The Episcopal School of Dallas, TX Devean Owens, Admission Coordinator, The Episcopal School of Dallas, TX Ashley Beck, Assistant Director of Admission, The Episco

Knowing Your Virtual Visitors: An Introduction to Google Analytics

Austin Harvey, Assistant Director of Admission, Fountain Valley School of Colorado, CO Learn how to gather information using Google Analytics on a school's website. Learn how to translate and leverag

Keeping the Human Touch in a Technological World

Jason Hersom, Director of Admission and Financial Aid, Walnut Hill School for the Arts, MA Kristin Corbin, Director of Enrollment Management, The Meadowbrook School of Weston, MA Technology has given

Unknown to Unstoppable: Building your School's Brand Abroad

With Kristen Mariotti and John A. Williamson In a time when schools are attracting students from every corner of the globe, building a brand and developing name recognition in new regions is crucial

It’s Not Just Your Story – It’s How You Tell It

With Lynne Breen and Elonide Semmes Coming off the recent recession, Waynflete School in Portland, Maine needed to build its applicant pool, deal with increased competition, overturn outdated percept

Creating Independent School Tuition Pages that Convert

With Tim McDonough Independent school affordability is a top concern for prospective students and parents. Tuition and financial aid pages are a necessary evil on your website. They are a top search

Communicating Value in an Environment of Increased Choice and Information Overload

With Mary Worthington and Ayesha Flaherty With access to more information and increased school choice, parents need to be reassured their child is in the right school. This presentation shares the sy