Marketing & Communications

  • How to Conduct a School Social Media Audit1:16:51

    How to Conduct a School Social Media Audit

    Watch Video
  • Building meaningful connections: How to create an effective Student, Parent, and Alumni Ambassador program.20:35

    Building meaningful connections: How to create an effective Student, Parent, and Alumni Ambassador program.

    Watch Video
  • Member Minute: Calculate ROI of Print Ads1:17

    Member Minute: Calculate ROI of Print Ads

    How can you calculate the ROI of print advertisements?

    Watch Video
  • ×

    Take charge
    of your professional development. Become a member!

    First Name
    Last Name
    Thank you!
    Error - something went wrong!
  • Student Prospect Lists - Enhanced Filtering - Live Demo (2019-2020)30:14

    Student Prospect Lists - Enhanced Filtering - Live Demo (2019-2020)

    Watch Video
  • Member Minute: Email Campaigns1:08

    Member Minute: Email Campaigns

    Get started with Direct Email Campaigns

    Watch Video
  • Member Minute: Video for Social Media1:11

    Member Minute: Video for Social Media

    The best camera to use might be the one you already have.

    Watch Video
  • If You Provide It, They Will Come: Welcoming Prospective Students to Campus

    If You Provide It, They Will Come: Welcoming Prospective Students to Campus

    Read Article
  • Admission is Everyone's Business!

    Admission is Everyone's Business!

    With Priscilla Lund, Director of Admissions, Capitol Hill Day School (DC) Small PK-8 schools frequently have small admission departments. Yet these directors of admission face the same challenges in

    View Presentation
  • Lifehack Your Message: Quick Fixes to Achieve More Effective Messaging Now

    Lifehack Your Message: Quick Fixes to Achieve More Effective Messaging Now

    With Patti Crane, Founder & President, Crane MetaMarketing Ltd. (GA) & Tiffany Hendryx, Senior Marketing Strategist, Crane MetaMarketing Ltd. (GA) Does your marketing strategy feel like a game of Wha

    View Presentation
  • Millennials 101 & Trend Overviews

    Millennials 101 & Trend Overviews

    With Maryleigh Bliss A snapshot of young consumers today, from what makes them different from generations that came before them, to the big trends shaping their views right now. Millennials are the l

    View Presentation
  • Business and Networking Etiquette

    Business and Networking Etiquette

    Crystal Bailey, Director, The Etiquette Institute of Washington An experienced consultant and public speaker, Crystal is dedicated to helping business professionals polish their executive presence an

    View Presentation
  • Inclusivity & Enrollment Management: What Three White Women Have Learned

    Inclusivity & Enrollment Management: What Three White Women Have Learned

    Zoe Edelen Hare, Assistant Director of Admission, Catlin Gabel School (OR) Sara Nordhoff, Director of Enrollment Management, Catlin Gabel School (OR) Mary Braun, Senior Associate Director of Admission

    View Presentation
  • The Power of Auxiliary Programming: Growing Brand, Pipeline, and Revenue

    The Power of Auxiliary Programming: Growing Brand, Pipeline, and Revenue

    Sarah Dalton Quinn, Director of Admission, Miss Porter's School (CT) Kat Simison, Associate Director of Admission & Director of Summer Programs, Miss Porter's School (CT) Reflect on what is unique ab

    View Presentation
  • Boosting Lower School Inquiries, Applicants, and Enrollment

    Boosting Lower School Inquiries, Applicants, and Enrollment

    With Meghan Kiley, Admission Associate, The Wheeler School & Tanya Graham, Admission Associate, The Wheeler School Is your lower school struggling to recruit and retain strong families? Come learn ho

    View Presentation
  • Student-Led Communications

    Student-Led Communications

    With Robin Cook, Director of Electronic Communications, Pomfret School & Carson Roy, Director of Admissions and Financial Aid, Pomfret School Learn how Pomfret School’s media team enhances the school

    View Presentation
  • Tailoring the Message

    Tailoring the Message

    With Claire Goldsmith, Executive Director, Malone Schools Online Network (CA) Using the Stanford University Online High School as a case study, this presentation investigates how independent schools

    View Presentation
  • How to Implement a Successful Tour Guide Program

    How to Implement a Successful Tour Guide Program

    With Farrell Swain, Associate Director of Admission, Westminster School (CT) The student tour guide is usually the first person a prospective family meets when they arrive on campus. This guide has

    View Presentation
  • Cross-Collaboration: Leveraging your Alumni for Admission

    Cross-Collaboration: Leveraging your Alumni for Admission

    Cameron Steese, Senior Associate Director of Admissions, St. Timothy's School, MD Kimberly Coughlin, Director of Admissions, St. Timothy's School, MD Four years ago, St. Timothy’s School opened at 14

    View Presentation
  • It's What's Inside that Counts: Internal Marketing Partnerships to Increase Enrollment and Retention

    It's What's Inside that Counts: Internal Marketing Partnerships to Increase Enrollment and Retention

    Mike Connor, President, Connor Associates Strategic Services, LLC, CA What are the marketing responsibilities of the faculty? Head of school? Trustees? Business officer? Admission director? Developme

    View Presentation
  • Viewbook vs. Reality: A New Diversity Lens for Admission

    Viewbook vs. Reality: A New Diversity Lens for Admission

    Kim Scott, Director of Admissions Lower/Middle School, Georgetown Day School, DC Lisa Shambaugh, Director of Admission, St. Andrew's Episcopal School, MD As admission professionals, we are charged wi

    View Presentation
  • loading
    Loading More...