Marketing & Communications

  • Dial Up Your Digital Marketing Part 2: Brand Identity Best Practices47:06

    Dial Up Your Digital Marketing Part 2: Brand Identity Best Practices

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  • Small Colleges are Under Threat, This School is Reinventing Itself [Ep.36]

    Small Colleges are Under Threat, This School is Reinventing Itself [Ep.36]

    A small school facing enrollment challenges and under threat from powerful external forces makes tough choices to reinvent itself. Sound familiar? Think we’re talking about an independent school?

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  • How to Produce a Video on Your Phone1:03:24

    How to Produce a Video on Your Phone

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  • Member Minute: Does Your Website Pass the Whofer Test?1:22

    Member Minute: Does Your Website Pass the Whofer Test?

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  • How to Conduct a School Social Media Audit1:16:51

    How to Conduct a School Social Media Audit

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  • Building meaningful connections: How to create an effective Student, Parent, and Alumni Ambassador program.20:35

    Building meaningful connections: How to create an effective Student, Parent, and Alumni Ambassador program.

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  • Member Minute: Calculate ROI of Print Ads1:17

    Member Minute: Calculate ROI of Print Ads

    How can you calculate the ROI of print advertisements?

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  • Student Prospect Lists - Enhanced Filtering - Live Demo (2019-2020)30:14

    Student Prospect Lists - Enhanced Filtering - Live Demo (2019-2020)

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  • Member Minute: Email Campaigns1:08

    Member Minute: Email Campaigns

    Get started with Direct Email Campaigns

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  • Member Minute: Video for Social Media1:11

    Member Minute: Video for Social Media

    The best camera to use might be the one you already have.

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  • If You Provide It, They Will Come: Welcoming Prospective Students to Campus

    If You Provide It, They Will Come: Welcoming Prospective Students to Campus

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  • Admission is Everyone's Business!

    Admission is Everyone's Business!

    With Priscilla Lund, Director of Admissions, Capitol Hill Day School (DC) Small PK-8 schools frequently have small admission departments. Yet these directors of admission face the same challenges in

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  • Lifehack Your Message: Quick Fixes to Achieve More Effective Messaging Now

    Lifehack Your Message: Quick Fixes to Achieve More Effective Messaging Now

    With Patti Crane, Founder & President, Crane MetaMarketing Ltd. (GA) & Tiffany Hendryx, Senior Marketing Strategist, Crane MetaMarketing Ltd. (GA) Does your marketing strategy feel like a game of Wha

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  • Millennials 101 & Trend Overviews

    Millennials 101 & Trend Overviews

    With Maryleigh Bliss A snapshot of young consumers today, from what makes them different from generations that came before them, to the big trends shaping their views right now. Millennials are the l

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  • Business and Networking Etiquette

    Business and Networking Etiquette

    Crystal Bailey, Director, The Etiquette Institute of Washington An experienced consultant and public speaker, Crystal is dedicated to helping business professionals polish their executive presence an

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  • Inclusivity & Enrollment Management: What Three White Women Have Learned

    Inclusivity & Enrollment Management: What Three White Women Have Learned

    Zoe Edelen Hare, Assistant Director of Admission, Catlin Gabel School (OR) Sara Nordhoff, Director of Enrollment Management, Catlin Gabel School (OR) Mary Braun, Senior Associate Director of Admission

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  • The Power of Auxiliary Programming: Growing Brand, Pipeline, and Revenue

    The Power of Auxiliary Programming: Growing Brand, Pipeline, and Revenue

    Sarah Dalton Quinn, Director of Admission, Miss Porter's School (CT) Kat Simison, Associate Director of Admission & Director of Summer Programs, Miss Porter's School (CT) Reflect on what is unique ab

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  • Boosting Lower School Inquiries, Applicants, and Enrollment

    Boosting Lower School Inquiries, Applicants, and Enrollment

    With Meghan Kiley, Admission Associate, The Wheeler School & Tanya Graham, Admission Associate, The Wheeler School Is your lower school struggling to recruit and retain strong families? Come learn ho

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  • Student-Led Communications

    Student-Led Communications

    With Robin Cook, Director of Electronic Communications, Pomfret School & Carson Roy, Director of Admissions and Financial Aid, Pomfret School Learn how Pomfret School’s media team enhances the school

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  • Tailoring the Message

    Tailoring the Message

    With Claire Goldsmith, Executive Director, Malone Schools Online Network (CA) Using the Stanford University Online High School as a case study, this presentation investigates how independent schools

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