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The Next Normal: How K–12 Independent Schools Can Survive and Thrive in a New Landscape (Executive Summary)
As schools continue to face the many challenges brought on by COVID-19, everyone is doing exceptional work finding new and creative ways to innovate their programs, tools, communications, and so much
A New Model for the Admission Consortium
With Eric Barber, Director of Admission and Enrollment Management, The Evergreen School, Lauren Formo, Director of Admissions, Eastside Preparatory School & Kathy Mitchell O’Neal, Director of Enrollme
Lifehack Your Message: Quick Fixes to Achieve More Effective Messaging Now
With Patti Crane, Founder & President, Crane MetaMarketing Ltd. (GA) & Tiffany Hendryx, Senior Marketing Strategist, Crane MetaMarketing Ltd. (GA) Does your marketing strategy feel like a game of Wha
Current Trends and How to Build Your Admission Team
Lisa Pelrine, Director of Admission, Chapel Hill-Chauncy Hall School, MA Jennifer McGurn, Director of Admissions, Pace Academy, GA For the last decade, we have been faced with enrollment declines and
What Now? Current and Coming Legal Issues in the Admission Office
Debra Wilson, Legal Counsel, NAIS, DC The admission office manages so many issues—and then there are the legal ones lurking in the background. How should a school best accommodate transgender student
You Have New Competition: Models That Challenge Independent School Value Propositions
Brad Rathgeber, Executive Director, Online School for Girls, MD Independent schools have traditionally marketed themselves on small, highly-personal learning communities with countless opportunities
Assessing Your Admission and Enrollment Management Operations
With Penny Rogers and Amy Riley An effective and productive admission and enrollment management operation is essential to a school’s long-term ability to sustain excellence in student programs and de
Effecting Change Through Institutional Analysis
With Sarah Jallo, Jennifer Day Neely, and Clayton Smith Enrollment management is a highly interdependent effort, and influence does not lie with authority alone. To garner support and effect change,
Millennials 101 & Trend Overviews
With Maryleigh Bliss A snapshot of young consumers today, from what makes them different from generations that came before them, to the big trends shaping their views right now. Millennials are the l
Creating and Implementing a Strategic Enrollment Management Plan
With Craig Tredenick Identify. Attract. Enroll. Retain. All words we use regularly, but what is the structure and strategy behind our efforts? This presentation digs deep on the process of developing
Get Ready for A New Generation of Parents
with Donna Orem The leading edge of Millennials are now becoming parents and are beginning to make educational decisions for their children. But how will this generation, many laden with student debt
How U.S. Universities Look at Access
By Courtney McAnuff, Vice President for Enrollment Management, Rutgers University (NJ) This presentation explores how universities define access and why it is important, given the changing demographi
Information for Strategic Enrollment Management: A User’s Guide
David Kalsbeek, Senior Vice President for Enrollment Management, DePaul University, IL Every definition of strategic enrollment management (SEM) describes it as a data-driven activity, a process depe