Market and Research Strategy

  • The Ride to Independent Schools 2020-2021 (Report Preview)

    The Ride to Independent Schools 2020-2021 (Report Preview)

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  • Member Minute: Benchmark Data2:07

    Member Minute: Benchmark Data

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  • EMA COVID-19 Report - The Next Normal [June 2]1:02:26

    EMA COVID-19 Report - The Next Normal [June 2]

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  • The Next Normal: How K–12 Independent Schools Can Survive and Thrive in a New Landscape (Executive Summary)

    The Next Normal: How K–12 Independent Schools Can Survive and Thrive in a New Landscape (Executive Summary)

    As schools continue to face the many challenges brought on by COVID-19, everyone is doing exceptional work finding new and creative ways to innovate their programs, tools, communications, and so much

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  • Dial Up Your Digital Marketing: Brand Identity Roundtable48:15

    Dial Up Your Digital Marketing: Brand Identity Roundtable

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  • Dial Up Your Digital Marketing Part 2_ Discover and Tell Your Unique Story55:44

    Dial Up Your Digital Marketing Part 2_ Discover and Tell Your Unique Story

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  • Dial Up Your Digital Marketing Part 2: Brand Identity Best Practices47:06

    Dial Up Your Digital Marketing Part 2: Brand Identity Best Practices

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  • Crunching The Numbers with Chris McColl from The Hackley School1:07:42

    Crunching The Numbers with Chris McColl from The Hackley School

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  • How to Conduct a School Social Media Audit1:16:51

    How to Conduct a School Social Media Audit

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  • A New Model for the Admission Consortium

    A New Model for the Admission Consortium

    With Eric Barber, Director of Admission and Enrollment Management, The Evergreen School, Lauren Formo, Director of Admissions, Eastside Preparatory School & Kathy Mitchell O’Neal, Director of Enrollme

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  • Lifehack Your Message: Quick Fixes to Achieve More Effective Messaging Now

    Lifehack Your Message: Quick Fixes to Achieve More Effective Messaging Now

    With Patti Crane, Founder & President, Crane MetaMarketing Ltd. (GA) & Tiffany Hendryx, Senior Marketing Strategist, Crane MetaMarketing Ltd. (GA) Does your marketing strategy feel like a game of Wha

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  • Current Trends and How to Build Your Admission Team

    Current Trends and How to Build Your Admission Team

    Lisa Pelrine, Director of Admission, Chapel Hill-Chauncy Hall School, MA Jennifer McGurn, Director of Admissions, Pace Academy, GA For the last decade, we have been faced with enrollment declines and

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  • What Now? Current and Coming Legal Issues in the Admission Office

    What Now? Current and Coming Legal Issues in the Admission Office

    Debra Wilson, Legal Counsel, NAIS, DC The admission office manages so many issues—and then there are the legal ones lurking in the background. How should a school best accommodate transgender student

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  • You Have New Competition: Models That Challenge Independent School Value Propositions

    You Have New Competition: Models That Challenge Independent School Value Propositions

    Brad Rathgeber, Executive Director, Online School for Girls, MD Independent schools have traditionally marketed themselves on small, highly-personal learning communities with countless opportunities

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  • Assessing Your Admission and Enrollment Management Operations

    Assessing Your Admission and Enrollment Management Operations

    With Penny Rogers and Amy Riley An effective and productive admission and enrollment management operation is essential to a school’s long-term ability to sustain excellence in student programs and de

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  • Effecting Change Through Institutional Analysis

    Effecting Change Through Institutional Analysis

    With Sarah Jallo, Jennifer Day Neely, and Clayton Smith Enrollment management is a highly interdependent effort, and influence does not lie with authority alone. To garner support and effect change,

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  • Millennials 101 & Trend Overviews

    Millennials 101 & Trend Overviews

    With Maryleigh Bliss A snapshot of young consumers today, from what makes them different from generations that came before them, to the big trends shaping their views right now. Millennials are the l

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  • Creating and Implementing a Strategic Enrollment Management Plan

    Creating and Implementing a Strategic Enrollment Management Plan

    With Craig Tredenick Identify. Attract. Enroll. Retain. All words we use regularly, but what is the structure and strategy behind our efforts? This presentation digs deep on the process of developing

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  • Get Ready for A New Generation of Parents

    Get Ready for A New Generation of Parents

    with Donna Orem The leading edge of Millennials are now becoming parents and are beginning to make educational decisions for their children. But how will this generation, many laden with student debt

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  • How U.S. Universities Look at Access

    How U.S. Universities Look at Access

    By Courtney McAnuff, Vice President for Enrollment Management, Rutgers University (NJ) This presentation explores how universities define access and why it is important, given the changing demographi

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