Market and Research Strategy

With Eric Barber, Director of Admission and Enrollment Management, The Evergreen School, Lauren Formo, Director of Admissions, Eastside Preparatory School & Kathy Mitchell O’Neal, Director of Enrollme

With Patti Crane, Founder & President, Crane MetaMarketing Ltd. (GA) & Tiffany Hendryx, Senior Marketing Strategist, Crane MetaMarketing Ltd. (GA) Does your marketing strategy feel like a game of Wha

Lisa Pelrine, Director of Admission, Chapel Hill-Chauncy Hall School, MA Jennifer McGurn, Director of Admissions, Pace Academy, GA For the last decade, we have been faced with enrollment declines and

Debra Wilson, Legal Counsel, NAIS, DC The admission office manages so many issues—and then there are the legal ones lurking in the background. How should a school best accommodate transgender student

Brad Rathgeber, Executive Director, Online School for Girls, MD Independent schools have traditionally marketed themselves on small, highly-personal learning communities with countless opportunities

With Penny Rogers and Amy Riley An effective and productive admission and enrollment management operation is essential to a school’s long-term ability to sustain excellence in student programs and de

With Sarah Jallo, Jennifer Day Neely, and Clayton Smith Enrollment management is a highly interdependent effort, and influence does not lie with authority alone. To garner support and effect change,

With Maryleigh Bliss A snapshot of young consumers today, from what makes them different from generations that came before them, to the big trends shaping their views right now. Millennials are the l

With Craig Tredenick Identify. Attract. Enroll. Retain. All words we use regularly, but what is the structure and strategy behind our efforts? This presentation digs deep on the process of developing

with Donna Orem The leading edge of Millennials are now becoming parents and are beginning to make educational decisions for their children. But how will this generation, many laden with student debt

By Courtney McAnuff, Vice President for Enrollment Management, Rutgers University (NJ) This presentation explores how universities define access and why it is important, given the changing demographi