Market and Research Strategy

  • A New Model for the Admission Consortium

    A New Model for the Admission Consortium

    With Eric Barber, Director of Admission and Enrollment Management, The Evergreen School, Lauren Formo, Director of Admissions, Eastside Preparatory School & Kathy Mitchell O’Neal, Director of Enrollme

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  • Lifehack Your Message: Quick Fixes to Achieve More Effective Messaging Now

    Lifehack Your Message: Quick Fixes to Achieve More Effective Messaging Now

    With Patti Crane, Founder & President, Crane MetaMarketing Ltd. (GA) & Tiffany Hendryx, Senior Marketing Strategist, Crane MetaMarketing Ltd. (GA) Does your marketing strategy feel like a game of Wha

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  • Current Trends and How to Build Your Admission Team

    Current Trends and How to Build Your Admission Team

    Lisa Pelrine, Director of Admission, Chapel Hill-Chauncy Hall School, MA Jennifer McGurn, Director of Admissions, Pace Academy, GA For the last decade, we have been faced with enrollment declines and

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  • What Now? Current and Coming Legal Issues in the Admission Office

    What Now? Current and Coming Legal Issues in the Admission Office

    Debra Wilson, Legal Counsel, NAIS, DC The admission office manages so many issues—and then there are the legal ones lurking in the background. How should a school best accommodate transgender student

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  • You Have New Competition: Models That Challenge Independent School Value Propositions

    You Have New Competition: Models That Challenge Independent School Value Propositions

    Brad Rathgeber, Executive Director, Online School for Girls, MD Independent schools have traditionally marketed themselves on small, highly-personal learning communities with countless opportunities

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  • Assessing Your Admission and Enrollment Management Operations

    Assessing Your Admission and Enrollment Management Operations

    With Penny Rogers and Amy Riley An effective and productive admission and enrollment management operation is essential to a school’s long-term ability to sustain excellence in student programs and de

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  • Effecting Change Through Institutional Analysis

    Effecting Change Through Institutional Analysis

    With Sarah Jallo, Jennifer Day Neely, and Clayton Smith Enrollment management is a highly interdependent effort, and influence does not lie with authority alone. To garner support and effect change,

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  • Millennials 101 & Trend Overviews

    Millennials 101 & Trend Overviews

    With Maryleigh Bliss A snapshot of young consumers today, from what makes them different from generations that came before them, to the big trends shaping their views right now. Millennials are the l

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  • Creating and Implementing a Strategic Enrollment Management Plan

    Creating and Implementing a Strategic Enrollment Management Plan

    With Craig Tredenick Identify. Attract. Enroll. Retain. All words we use regularly, but what is the structure and strategy behind our efforts? This presentation digs deep on the process of developing

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  • Get Ready for A New Generation of Parents

    Get Ready for A New Generation of Parents

    with Donna Orem The leading edge of Millennials are now becoming parents and are beginning to make educational decisions for their children. But how will this generation, many laden with student debt

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  • How U.S. Universities Look at Access

    How U.S. Universities Look at Access

    By Courtney McAnuff, Vice President for Enrollment Management, Rutgers University (NJ) This presentation explores how universities define access and why it is important, given the changing demographi

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  • Information for Strategic Enrollment Management: A User’s Guide

    Information for Strategic Enrollment Management: A User’s Guide

    David Kalsbeek, Senior Vice President for Enrollment Management, DePaul University, IL Every definition of strategic enrollment management (SEM) describes it as a data-driven activity, a process depe

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  • Collegial Competitors: Working in a Consortium

    Collegial Competitors: Working in a Consortium

    Jasmine B. Harris, Director of Admission & Placement, The Lamplighter School, TX, Sarah Markhovsky, Director of Admission, Greenhill School, TX and Cindy Newsom, Director of Admission, The Episcopal S

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  • Student-Led Communications

    Student-Led Communications

    With Robin Cook, Director of Electronic Communications, Pomfret School & Carson Roy, Director of Admissions and Financial Aid, Pomfret School Learn how Pomfret School’s media team enhances the school

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  • Tailoring the Message

    Tailoring the Message

    With Claire Goldsmith, Executive Director, Malone Schools Online Network (CA) Using the Stanford University Online High School as a case study, this presentation investigates how independent schools

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  • It's What's Inside that Counts: Internal Marketing Partnerships to Increase Enrollment and Retention

    It's What's Inside that Counts: Internal Marketing Partnerships to Increase Enrollment and Retention

    Mike Connor, President, Connor Associates Strategic Services, LLC, CA What are the marketing responsibilities of the faculty? Head of school? Trustees? Business officer? Admission director? Developme

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  • Viewbook vs. Reality: A New Diversity Lens for Admission

    Viewbook vs. Reality: A New Diversity Lens for Admission

    Kim Scott, Director of Admissions Lower/Middle School, Georgetown Day School, DC Lisa Shambaugh, Director of Admission, St. Andrew's Episcopal School, MD As admission professionals, we are charged wi

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  • Utilizing Student Ambassadors to Showcase Your School

    Utilizing Student Ambassadors to Showcase Your School

    Cindy Newsom, Director of Admission, The Episcopal School of Dallas, TX Devean Owens, Admission Coordinator, The Episcopal School of Dallas, TX Ashley Beck, Assistant Director of Admission, The Episco

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  • It's Not Just How You Say It, It's How Your Parents Hear It

    It's Not Just How You Say It, It's How Your Parents Hear It

    Patti Crane, Founder and President, Crane MetaMarketing Ltd., GA Every day, your school confronts a basic yet crucial challenge: reaching the parents you need to reach, in ways that resonate for THEM

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  • Knowing Your Virtual Visitors: An Introduction to Google Analytics

    Knowing Your Virtual Visitors: An Introduction to Google Analytics

    Austin Harvey, Assistant Director of Admission, Fountain Valley School of Colorado, CO Learn how to gather information using Google Analytics on a school's website. Learn how to translate and leverag

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