The Next Normal: How K–12 Independent Schools Can Survive and Thrive in a New Landscape (Executive Summary)

COVID-19 Has Changed Everything — An Executive Summary of EMA's Report: The Next Normal: How K–12 Independent Schools Can Survive and Thrive in a New Landscape

You have a lot to be proud of.

As schools continue to face the many challenges brought on by COVID-19, everyone is doing exceptional work finding new and creative ways to innovate their programs, tools, communications, and so much more.

McKinsey & Company recently produced a groundbreaking report, How Should US Higher Education Plan for an Uncertain Future?, that categorizes our uncertain COVID-19 future into three major scenarios:

1. Rapid and effective control: virus contained
2. Effective response but (regional) virus resurgence: virus recurrence
3. Broad failure of public health interventions: pandemic escalation

The Enrollment Management Association (EMA) took inspiration from their work and developed, The Next Normal: How K–12 Independent Schools Can Survive and Thrive in a New Landscape, to help guide you through the same three scenarios. 

Our report includes implications for:

• Tuition, Pricing, and Business Model: Chad Tew, LearnCollab
• Enrollment: Colby Morgan, EMA
• Financial Aid: Kristen Power, EMA
• Access and Inclusion: Derrick Gay, Derrick Gay LLC
• Financial Sustainability: Ari Betof, Organizational Sustainability Consulting
• Social and Emotional Health: Laura Tierney, The Social Institute
• Advancement: Ann Snyder, Council for Advancement and Support of Education

We hope this report provides guidance and inspiration for your school to prepare for the future.