With Lakeside School (WA)Bruce Mutch, Director of Admissions, Strathcona-Tweedsmuir School (AB) Getting good admission results is a combination of good ideas and good team management. Two admission directors, one with a staff of eight, another with a staff of one (and 3 other faculty supports), will share their successful strategies related to staff management and team leadership. One will present a more centralized, team-effectiveness model based on individual expertise and team operating principles, and the other will present a moredecentralized office model that simply creates positive admission opportunities for faculty to aid in everything from prospective family visits to final admissions decisions. No matter the size of your school or staff, the hope is that you may incorporate pieces of these models into your own office culture. Please bring your own thoughts and perspectives on enhancing admission and financial aid office management.
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What do patterns from the past and present say about your school’s enrollment picture in the future? Findings from the 2020–2021 NAIS Trendbook shed light on what lies ahead.

As schools continue to face the many challenges brought on by COVID-19, everyone is doing exceptional work finding new and creative ways to innovate their programs, tools, communications, and so much
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Redefining and Reimagining Campus-Based Learning

Every school leader in our industry should be prioritizing visioning work today. It is not just about the day-to-day anymore—it is about the future.

Don’t panic — it’s time to talk crisis communications. The way you choose to communicate in a crisis reflects your school’s brand, personality, community, and so much more.

An in-depth lesson on how to interpret Character Skills Snapshot results and gather a more holistic view of your applicants.

Fewer students are entering the applicant pool at the lower school level. In our Winter 2020 Yield cover story, we look at case studies and potential strategies to stem the eroding enrollment numbers

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A small school facing enrollment challenges and under threat from powerful external forces makes tough choices to reinvent itself. Sound familiar? Think we’re talking about an independent school?

For nearly a year I have been laboring over the right way to communicate my deep unhappiness with EMA’s 2019 State of the Independent School Industry research findings.

with Leo Marshall, Director of Admission and Financial Aid, The Webb Schools (CA); Aimee Gruber, Senior Director of Outreach and Business Development, The Enrollment Management Association (NJ) & Cari