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  • EMA Gender and Ethnicity Data Updates

    EMA Gender and Ethnicity Data Updates

    EMA is committed to creating an inclusive community for our members, families, and students.

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  • A Head Start: 5 Tips to Prepare for Enrollment Success as a New Head of School

    A Head Start: 5 Tips to Prepare for Enrollment Success as a New Head of School

    As new heads of school prepare to step into their roles, they face many unknowns, and EMA is here to help demystify the leadership role with regard to enrollment success.

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  • Fifty Years in the Future: A Leadership Retreat Activity

    Fifty Years in the Future: A Leadership Retreat Activity

    The Fifty Years in the Future activity is a great way to kick off your leadership team retreat while also letting you participate in the fun.

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  • Five Takeaways from a Conversation About Shadow Days

    Five Takeaways from a Conversation About Shadow Days

    Customized, in-person opportunities to experience the day-to-day life of the school can be an important part of the family journey to enroll.

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  • A Message from Heather Hoerle About the Texas School Shooting

    A Message from Heather Hoerle About the Texas School Shooting

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  • Join our new
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    Making the Character Skills Snapshot Work for You

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  • You Can’t Change What You Don’t Measure: Social and Emotional Health in Children

    You Can’t Change What You Don’t Measure: Social and Emotional Health in Children

    Hiring a dedicated Director of Institutional Research is not for every school. But, every school can start taking advantage of the data they already have to better serve their students!

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  • Retention of Current Students

    Retention of Current Students

    The Enrollment Management Spectrum defines retention of current students very simply: students who enroll at the school tend to stay at the school.

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  • Recruitment & Selection of New Students

    Recruitment & Selection of New Students

    Recruitment and selection of new students are the bread and butter of the enrollment office. This is the work that's critical to the success of your institution

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  • The Strategic Enrollment Management Spectrum

    The Strategic Enrollment Management Spectrum

    Explore the seven levers of the enrollment spectrum and consider how they work together to contribute to your enrollment success.

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  • The State of  Employee Retention and Engagement

    The State of Employee Retention and Engagement

    We need to revolutionize the way we work and how we think about the workplace; otherwise, we risk losing valuable employees to The Great Resignation.

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  • The Value of Professional Development

    The Value of Professional Development

    By tapping into professional development opportunities, you can help your organization reduce the skills gap that has been widening over the last few years.

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  • International Student Survey 2021

    International Student Survey 2021

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  • EMA Application Trend Analysis Report Jan 2021

    EMA Application Trend Analysis Report Jan 2021

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  • Access your members-only content in our new community!

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  • Your Guide to Spring Admission Assessments

    Your Guide to Spring Admission Assessments

    This season of renewal is the perfect time to reset your pace, refocus your energy, and return to strategic planning. And one of the best ways to do that is with some spring admission assessments.

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  • Understand Your Families Better with Parent Personas

    Understand Your Families Better with Parent Personas

    COVID-19 has forced us all, schools and families alike, to examine our priorities and to reexamine the ways in which we work to achieve our most important goals.

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  • How to Create and Enhance a Virtual Campus Visit Now and in the Future

    How to Create and Enhance a Virtual Campus Visit Now and in the Future

    One of the most powerful tools in the Admissions’ toolkit is the in-person campus tour. These visits give school representatives a chance to show the personality of their campus and to highlight what

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  • A Message From Heather Hoerle Regarding the Verdict of Derek Chauvin

    A Message From Heather Hoerle Regarding the Verdict of Derek Chauvin

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  • The Essential Partnership: Your CFO and Financial Aid Officer53:43

    The Essential Partnership: Your CFO and Financial Aid Officer

    ALC Roundtable, April 19, 2021

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  • A Message From Heather Hoerle in the Aftermath of the Atlanta Attacks

    A Message From Heather Hoerle in the Aftermath of the Atlanta Attacks

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  • Once in Our Lifetime: Lessons From This Pandemic Year

    Once in Our Lifetime: Lessons From This Pandemic Year

    COVID-19 has forced our community to reexamine practices and has illuminated the tremendous power in shared collaboration as we redesign our collective future.

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