The Ride to Independent Schools 2020-2021 [Ep.90]

Please join us for a conversation with Chuck English. Chuck is the driving force behind English Marketing Works where he has successfully worked with dozens of schools, helping them achieve strategic goals through effective branding, messaging, marketing, and creative initiatives. 

Chuck has written numerous e-books, reports, and journal articles on independent school marketing. In fact, he wrote EMA’s last State of the Industry report that was released in 2019.  

This year, Chuck authored EMA’s Ride to Independent Schools 2020-2021 which is why we’ve asked him to join us today. 

Interested in finding out more about the resources we talk about in this episode? Check out the links below:

• The Ride to Independent Schools 2020-2021: Full report for members or digest for non-members.
• Segment for Success

About the Author

Peter Baron is EMA's chief member relations officer, responsible for the creation and oversight of our external programs as well as our membership promise. He oversees marketing and communications, member recruitment and retention, and outreach functions, as well as leadership training programs, research, and other related strategic initiatives. With a career spent in product development, sales, relationship development, and marketing, Peter's success has been built on listening to schools' and families' needs. Hans Mundahl is EMA's director of professional development and has been an educator since 1995, when he first stepped into the classroom as a Fulbright exchange teacher in the former East Germany. Since then, Hans has taught in a variety of settings, including as an Outward Bound instructor, classroom teacher, house parent, and in higher ed. Hans has served in just about every role possible in an independent school including as an admission officer, program leader, trustee, and head of school.

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