Marketing Reports to Enrollment Management at Woodward Academy [Ep.100]

Please join us for a conversation with Nija Meyer. Nija joined Woodward in August 2014 to lead the Academy's marketing and communications efforts and is now the Vice President for Enrollment Management. Prior to joining Woodward she served in strategic marketing and consulting roles for The Coca-Cola Company, Andersen Consulting's Strategic Services, and GE Capital.

Nija joined us to talk about their model of staffing at Woodward Academy where marketing reports to the Vice President for Enrollment Management.

About the Author

Peter Baron is EMA's chief member relations officer, responsible for the creation and oversight of our external programs as well as our membership promise. He oversees marketing and communications, member recruitment and retention, and outreach functions, as well as leadership training programs, research, and other related strategic initiatives. With a career spent in product development, sales, relationship development, and marketing, Peter's success has been built on listening to schools' and families' needs. Hans Mundahl is EMA's director of professional development and has been an educator since 1995, when he first stepped into the classroom as a Fulbright exchange teacher in the former East Germany. Since then, Hans has taught in a variety of settings, including as an Outward Bound instructor, classroom teacher, house parent, and in higher ed. Hans has served in just about every role possible in an independent school including as an admission officer, program leader, trustee, and head of school.

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