Peter and Hans find out how Scott Allenby, director of marketing and strategic initiatives for Proctor Academy, creates and refines the school’s enrollment marketing strategy to hit yearly enrollment goals and build Proctor’s brand.
Released January 9, 2019
How can schools align marketing and communications with enrollment goals and develop a strategy that translates brand into enrollment value? With so many school options available to families, it’s essential that marketing is aware of - and focused on - these tasks.
About the Author
Peter Baron is EMA's chief member relations officer, responsible for the creation and oversight of our external programs as well as our membership promise. He oversees marketing and communications, member recruitment and retention, and outreach functions, as well as leadership training programs, research, and other related strategic initiatives. With a career spent in product development, sales, relationship development, and marketing, Peter's success has been built on listening to schools' and families' needs.
Hans Mundahl is EMA's director of professional development and has been an educator since 1995, when he first stepped into the classroom as a Fulbright exchange teacher in the former East Germany. Since then, Hans has taught in a variety of settings, including as an Outward Bound instructor, classroom teacher, house parent, and in higher ed. Hans has served in just about every role possible in an independent school including as an admission officer, program leader, trustee, and head of school.
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