Addressing Impossible Questions [Ep.95]

January 21, 2022 Peter Baron and Hans Mundahl

Join us for a conversation with Dr. Ari Betof as we discuss how to address impossible questions. We are also very pleased to announce EMA’s Idea Factory Podcast!

Each season will tackle a different theme or topic and welcome a new group of hosts and explore different formats. Our goal? To share the most important voices, ideas, perspectives, and insight to inform independent school enrollment management today and into the future.

Season 1 of EMA’s Idea Factory Podcast is all about impossible questions. What are impossible questions? If you’ve ever been in a meeting and been asked, “Will we be full next year,” or “How will COVID-19 impact us,” then you know what an impossible question is. It’s not that impossible questions don’t have answers, it’s just that they are very difficult to answer and each answer will be different for each school. This season we’ll unpack those impossible questions, think about some ways to address them, and talk with some of the most interesting, knowledgeable, and thoughtful voices in our industry. And we want to hear from you! Are you wrestling with an impossible question at your school? We’d love to hear from you! Send us an email at, tweet at us using #EMAImpossiblequestion, or record a voice message using your phone and we’ll play it on a future episode.

Season One of EMA's Idea Factory Podcast has just launched with new episodes coming out every week.

Download the Listening for Action Lesson Plan to start using this podcast with your team today!

About the Author

Peter Baron and Hans Mundahl

Peter Baron is EMA's chief member relations officer, responsible for the creation and oversight of our external programs as well as our membership promise. He oversees marketing and communications, member recruitment and retention, and outreach functions, as well as leadership training programs, research, and other related strategic initiatives. With a career spent in product development, sales, relationship development, and marketing, Peter's success has been built on listening to schools' and families' needs. Hans Mundahl is EMA's director of professional development and has been an educator since 1995, when he first stepped into the classroom as a Fulbright exchange teacher in the former East Germany. Since then, Hans has taught in a variety of settings, including as an Outward Bound instructor, classroom teacher, house parent, and in higher ed. Hans has served in just about every role possible in an independent school including as an admission officer, program leader, trustee, and head of school.

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