Educational Program and School Brand

  • Orienting and Acculturing International Students

    Orienting and Acculturing International Students

    With Martin Milne, Vice President for School & Family Relations, ASSIST (CT);David Damico, Director of Admission, Wyoming Seminary (PA) & David Thompson, Coordinator of International Programs, The Hot

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  • You Have New Competition: Models That Challenge Independent School Value Propositions

    You Have New Competition: Models That Challenge Independent School Value Propositions

    Brad Rathgeber, Executive Director, Online School for Girls, MD Independent schools have traditionally marketed themselves on small, highly-personal learning communities with countless opportunities

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  • School Profile: St. Timothy’s School

    School Profile: St. Timothy’s School

    School Overview Location: Stevenson, MarylandEnrollment: 200Type of School: Girls’ boarding and day school for grades 9-12 Describe the attributes that characterize St. Timothy’s and make it...

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  • Community Book Clubs: Breaking Down Barriers

    Community Book Clubs: Breaking Down Barriers

    by Nishant Mehta, head of school, The Children’s School (GA) Families choose K-12 independent schools to give their children a competitive advantage in life. We teach the whole child because...

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  • The Power of Data-Driven Marketing44:22

    The Power of Data-Driven Marketing

    Learn about the awesome strategic power and opportunities inherent in data-driven marketing.

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  • What You Need to Know about The Mastery Transcript Consortium

    What You Need to Know about The Mastery Transcript Consortium

    In 2014, D. Scott Looney, head of Hawken School in Ohio, published in his school’s magazine an essay titled “The Future for Education: Why Hawken Has to Lead.” The paper was a rallying cry to the...

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  • An Interview with Rachel Skiffer

    An Interview with Rachel Skiffer

    Rachel Skiffer is the dean of policy and strategic planning at Phillips Academy Andover (MA) Strategic planning in independent schools hinges on multiple facets of enrollment management, ranging...

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  • Getting Your Faculty on the Admission Team Bus59:37

    Getting Your Faculty on the Admission Team Bus

    Do your faculty understand the importance of greeting prospective families in the hallway during a campus tour?

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  • Mission Driven Admission Policies

    Mission Driven Admission Policies

    With Damian Kavanagh, Vice President of Accreditation & Membership at SAIS How exactly does the mission of the school inform the admissions profile? And what can we learn from examining the last...

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  • New Student Orientation

    New Student Orientation

    From The Yield, Fall 2014 Our Panel: Janis Clark, Director of Admissions, Collingwood School (BC)Matthew S. Hoeniger, Assistant Headmaster/Director of Admission, Rumsey Hall School (CT)Jay...

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  • Brand Endearment: Return the High Five

    Brand Endearment: Return the High Five

    From The Yield, Fall 2014 Scott Stratten is the president of UnMarketing and was a keynote speaker at the 2014 The Enrollment Management Association Annual Meeting. Between being ranked one of...

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  • From Malarkey to Marketing

    From Malarkey to Marketing

    By Sharon Gaudreau, Director of Marketing and Communications, Pomfret SchoolFrom The Yield, Spring 2014 Think about your school’s external identity and the work you do to present and preserve it....

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  • Conversation, Connection and Change: Is technology making schools more human?

    Conversation, Connection and Change: Is technology making schools more human?

    From Memberanda, Fall 2011  Charlene Li, whose business, Altimeter, is all about how to leverage disruption, opened the meeting by shifting listeners’ mindsets from thinking about how to manage...

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  • Integrating the School Community Using iPads

    Integrating the School Community Using iPads

    From Memberanda, Fall 2011 with Darren Burns iPad technology allows Morristown-Beard to engage and connect in inspiring ways. In an effort to inspire a sense of community and collaboration,...

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