Business Office

  • Admission is Everyone's Business!

    Admission is Everyone's Business!

    With Priscilla Lund, Director of Admissions, Capitol Hill Day School (DC) Small PK-8 schools frequently have small admission departments. Yet these directors of admission face the same challenges in

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  • Current Trends and How to Build Your Admission Team

    Current Trends and How to Build Your Admission Team

    Lisa Pelrine, Director of Admission, Chapel Hill-Chauncy Hall School, MA Jennifer McGurn, Director of Admissions, Pace Academy, GA For the last decade, we have been faced with enrollment declines and

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  • Addressing Socioeconomic Diversity: Bridges to Success for Underrepresented Students in Independent Schools

    Addressing Socioeconomic Diversity: Bridges to Success for Underrepresented Students in Independent Schools

    Karin Elliott, Executive Director, National Partnership for Educational Access, MA Charlotte Brownlee, Director of Admission and Enrollment, Cate School, CA Kaila Davis Nsimbi, Director of Placement,

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  • (Un)Privileged: The Cost of Being Poor at an Elite Institution

    (Un)Privileged: The Cost of Being Poor at an Elite Institution

    Dana Anselmi, Senior Associate Director of Admission & Director of Financial Aid, Berkshire School, MA, Heidi Jamieson, Director of Financial Aid, Phillips Academy Andover, MA, and LeRhonda Greats, De

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  • It’s a Possession Game: 7 Coaching Tips for Handling an Admission Director Transition without Losing Momentum

    It’s a Possession Game: 7 Coaching Tips for Handling an Admission Director Transition without Losing Momentum

    Geriann Blevins, Director of Admission and Beth Pride, Director of Communications, The Lexington School, KY Time to change up your field positions? This is a story of space and angles, the move from

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  • Business and Networking Etiquette

    Business and Networking Etiquette

    Crystal Bailey, Director, The Etiquette Institute of Washington An experienced consultant and public speaker, Crystal is dedicated to helping business professionals polish their executive presence an

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  • It's What's Inside that Counts: Internal Marketing Partnerships to Increase Enrollment and Retention

    It's What's Inside that Counts: Internal Marketing Partnerships to Increase Enrollment and Retention

    Mike Connor, President, Connor Associates Strategic Services, LLC, CA What are the marketing responsibilities of the faculty? Head of school? Trustees? Business officer? Admission director? Developme

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  • Creating Independent School Tuition Pages that Convert

    Creating Independent School Tuition Pages that Convert

    With Tim McDonough Independent school affordability is a top concern for prospective students and parents. Tuition and financial aid pages are a necessary evil on your website. They are a top search

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  • The Real Price Tag

    The Real Price Tag

    With Tearon Joseph, Financial Aid Programs Director & Associate Director of Admissions, Lakeside School & Margaret Hardy, Associate Director of Admissions & Financial Aid, Lakeside School By analyzin

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  • Financial Aid: Practical Application

    Financial Aid: Practical Application

    With John Hutchins, Director of Financial Aid, Phillips Exeter Academy (NH) & Andy Noel, Director of Financial Aid, Choate-Rosemary Hall (CT) Case studies will illustrate interpretation of taxes, ver

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  • Meeting the Need: Supporting Families During the Financial Aid Process

    Meeting the Need: Supporting Families During the Financial Aid Process

    With Bernadette Sarlo, Associate Director of Placement, New Jersey SEEDS; Andy Hoge, Director of Admissions & Placement, New Jersey SEEDS & Robert L. Mitchell II, Director of Admissions, Morristown-Be

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  • Bringing Merit Aid Out of the Shadows

    Bringing Merit Aid Out of the Shadows

    Eric Turner, Director of Enrollment Management, Wyoming Seminary, PA Learn how Wyoming Seminary transformed a lackluster merit exam into a dynamic enrollment driver. By changing the date, marketing,

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  • The Annual Admission Report and Data-Driven Decisions

    The Annual Admission Report and Data-Driven Decisions

    David Baker, Director of Admission & Financial Aid, St. Mark's School of Texas, TX In order to make data-driven decisions, you must first collect and compile the data. This presentation focuses on th

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  • Let's Talk Money: The Strategic Importance of Financial Aid and Affordability

    Let's Talk Money: The Strategic Importance of Financial Aid and Affordability

    Kristen Power, National Director, Business Development, SSS by NAIS, DC Andrew Bishop, Director of Admission and Financial Aid, Berwick Academy, ME With the "new financial aid family" putting more pr

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  • Professional Judgment in Financial Aid: What is Your Policy?

    Professional Judgment in Financial Aid: What is Your Policy?

    Jackson Marvel, Director of Financial Aid, The Hotchkiss School, CT John Hutchins, Director of Financial Aid, Phillips Exeter Academy, NH Do you include, exclude, cap, or limit home equity? Do you al

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  • Trends in School Affordability

    Trends in School Affordability

    Mark Mitchell, Vice President, SSS by NAIS, DC The affordability discussion is ever present among school leadership, and clarifying what it means to be affordable is the first step. Analyze pre- and

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  • Financial Aid Growth as an Enrollment Management Strategy

    Financial Aid Growth as an Enrollment Management Strategy

    With Lisa Pelrine, Kristen C. Power, and Susie Horan For the last decade, tuition costs have been on the rise, but that doesn’t necessarily mean financial aid budgets have grown in parallel with thos

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  • The State of Financial Aid

    The State of Financial Aid

    With Mark J. Mitchell This presentation provides the findings of the 2016 State of Financial Aid survey conducted by SSS by NAIS, and addresses questions such as: What are the main goals of schools'

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  • Innovative Business Models in Higher Education

    Innovative Business Models in Higher Education

    With Richard Staisloff Higher education as an industry has long focused on the quality of its programs and services. More recently, institutions have turned their attention to outcomes and student su

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  • Using Data to Build Strategy and Buy-In

    Using Data to Build Strategy and Buy-In

    With Matt Ward The ability to measure the effectiveness of enrollment and marketing strategies has grown tremendously in recent years, yet many institutions struggle to leverage these measurements to

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