With Tim McDonough Independent school affordability is a top concern for prospective students and parents. Tuition and financial aid pages are a necessary evil on your website. They are a top search query, and therefore, a top entry point from search for most independent schools. And yet, they also have some of the highest bounce rates. How do you keep families from cringing at your school's tuition costs? In this presentation, you will learn effective strategies for creating tuition pages that convert and engage website visitors, rather than deter them. Topics include: storytelling, calls to action, appealing to emotion with pictures and videos, creating value, and more.
Other content in this Stream
![Redefining the Independent School Business Model at Providence Country Day School [Ep.79]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVmYmJlNTRlZDdiODkuanBnJnZlcnNpb249MDAwMCZzaWc9M2Y4OTY0MzVhODYxMzE5ZTdjMDk3MzlkNjAyNDFlNzY%25253D&size=1&version=1607611342&sig=6a8d1b3716fc2a1fd1032d729e6b4a3d&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Kevin Folan.
![How Enrollment Leaders Can Think Like Rocket Scientists [Ep.76]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVmOTMxNzg1MGRiNjIuanBnJnZlcnNpb249MDAwMCZzaWc9MTA0MzFlZjFjMGM5Y2YyOTM4MGRkYjgwOTZhOWEwMWE%25253D&size=1&version=1607611482&sig=ca59fe5dd1638bbf509ede5848620239&default=hubs%2Ftilebg-blogs.jpg)
A conversation with Ozan Varol
![The Double Edged Sword of Diversity [Ep.41]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVlNGQzY2UxMzk1YTAucG5nJnZlcnNpb249MDAwMCZzaWc9NThhNTFhNjE3MDg0OThhNDBmMDI3N2ZhOWYyMjYyN2M%25253D&size=1&version=1582304402&sig=526a44a276bd1d2806052dbddb19645b&default=hubs%2Ftilebg-blogs.jpg)
Dr. Derrick Gay is an internationally recognized consultant to businesses, educational, arts, and philanthropic organizations around the world regarding issues of diversity and inclusion.
![Small Colleges are Under Threat, This School is Reinventing Itself [Ep.36]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVlNWFhY2Q1NjlmMzUuanBnJnZlcnNpb249MDAwMCZzaWc9NzlkMTM5MWY5YjViZGNhZTMxZmY5MWEyZGI3MDM1ZjE%25253D&size=1&version=1583000789&sig=1e4520a2555c17b3f1173ba106cc31d0&default=hubs%2Ftilebg-blogs.jpg)
A small school facing enrollment challenges and under threat from powerful external forces makes tough choices to reinvent itself. Sound familiar? Think we’re talking about an independent school?
![School Consolidation: A Roadmap for Successfully Assuming Another Institution [Podcast Ep.32]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVlNWFiMzJhNjA3MGQuanBnJnZlcnNpb249MDAwMCZzaWc9ZDUxNjFhN2EwYWQwYjNhYjYyMTczOWVjNGVlYTcyN2Y%25253D&size=1&version=1583002410&sig=587b14e2af42fd956029268b28c73fd2&default=hubs%2Ftilebg-blogs.jpg)
Are you considering acquiring another school? Do you wonder if your school would be stronger if it became a part of another institution?

With Priscilla Lund, Director of Admissions, Capitol Hill Day School (DC) Small PK-8 schools frequently have small admission departments. Yet these directors of admission face the same challenges in

Lisa Pelrine, Director of Admission, Chapel Hill-Chauncy Hall School, MA Jennifer McGurn, Director of Admissions, Pace Academy, GA For the last decade, we have been faced with enrollment declines and

Karin Elliott, Executive Director, National Partnership for Educational Access, MA Charlotte Brownlee, Director of Admission and Enrollment, Cate School, CA Kaila Davis Nsimbi, Director of Placement,

Dana Anselmi, Senior Associate Director of Admission & Director of Financial Aid, Berkshire School, MA, Heidi Jamieson, Director of Financial Aid, Phillips Academy Andover, MA, and LeRhonda Greats, De

Geriann Blevins, Director of Admission and Beth Pride, Director of Communications, The Lexington School, KY Time to change up your field positions? This is a story of space and angles, the move from

Crystal Bailey, Director, The Etiquette Institute of Washington An experienced consultant and public speaker, Crystal is dedicated to helping business professionals polish their executive presence an

Mike Connor, President, Connor Associates Strategic Services, LLC, CA What are the marketing responsibilities of the faculty? Head of school? Trustees? Business officer? Admission director? Developme

With Tearon Joseph, Financial Aid Programs Director & Associate Director of Admissions, Lakeside School & Margaret Hardy, Associate Director of Admissions & Financial Aid, Lakeside School By analyzin

With John Hutchins, Director of Financial Aid, Phillips Exeter Academy (NH) & Andy Noel, Director of Financial Aid, Choate-Rosemary Hall (CT) Case studies will illustrate interpretation of taxes, ver

With Bernadette Sarlo, Associate Director of Placement, New Jersey SEEDS; Andy Hoge, Director of Admissions & Placement, New Jersey SEEDS & Robert L. Mitchell II, Director of Admissions, Morristown-Be